Episode 188: Collaborations

So You Wanna Be A Witch Episode 188: Collaborations. Sarah M. Chappell stands outside with one hand on her hip.

How did you feel during the Facebook outage?

Were you stressed about the implications for your business? 

Concerned that the IG post you had scheduled wouldn’t post or be seen? 

Anxious about the money you’d spent on ads that day?

If you’re like a lot of the business owners I work with, social media is your main marketing platform. You use Facebook and Instagram to communicate with your audience, share your latest offers, and maintain the face of your business. 

And I’m not here to tell you to stop using social media for your business. 

But I am going to recommend that you consider adding other methods to your marketing plan so that when something like a social media outage comes around, you don’t feel like you’re about to lose everything. 

And today I’m telling you about one of my favorites: collaboration.

Collaborating with peers and fellow business owners with an overlapping audience can be incredibly beneficial for both your business and those you collaborate with.

But this doesn’t mean sending someone a DM asking them to promote your work. And it doesn’t mean you have to create something new with them. 

The most successful collaborations start with the three clear steps I’m going to walk you through in this week’s episode. 

Tune in so you can start leveraging collaborations in your business today!

Show Notes:

1:30 – The importance of collaborations

4:00 – The 3 clear steps of collaboration

14:16 – Goals of collaboration

16:50 – Have a system

HBA Waitlist

HBA: Content Marketing Lesson

HBA: IRL Marketing Lesson

HBA: Networking Lesson

Tax Expert Hannah Cole

Connect with your host, Sarah M. Chappell:
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Episode 187: Quick Coaching with Sarah. Failed Launches, Rebranding, Competition

Quick Coaching with Sarah Chappell. Sarah Chappell sitting in a cafe and smiling into the camera.

Failure is a gift.

When you “fail” at something in your business it is an opportunity to learn, to reflect, to address gaps and make changes. Without failure you miss out on an opportunity to grow.

In this Quick Coaching episode, we are talking about what to do when your launch doesn’t go as planned and so much more. Tune in so you can find value in feedback and failure.

We answer:

1:29 – First try product launch got almost no response, already feeling defeated.

10:50 – Changing my brand to better encompass my business’s evolution, is it worth it or wasting time?

14:15 – Should I take a job I really don’t like just so I can start from somewhere?

17:05 – Is there anything to do when your biggest competitor signs up for your masterclass?

25:42 – Favorite platform for a website with sales capabilities, tips for building a website?

Join the Holistic Business Academy

We are taking a break from free coaching. In the time we’ve been doing this, we have answered a ton of questions from the beginner to intermediate stages of business. Check out past episodes on Sarah’s Instagram or right here on the podcast to see if we’ve covered your question!

Learn something new? Share this with a friend! Knowledge is power and free coaching is all about making this knowledge accessible to all!

Connect with your host, Sarah M. Chappell:
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Follow So You Wanna Be A Witch on Instagram and slide into the DMs to let me know what you think of the episode!

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Episode 186: Take a Break

So You Wanna Be A Witch Episode 186: Take a Break. Sarah M. Chappell sits in the grass with her elbow resting on her knee and her head resting on her fist looking up and away.

When was the last time you took a break?

No, really, I want to know. When was the last time you stepped away from your work? Read a book? Took a nap? Spent an entire afternoon binge watching your favorite show? 

When you are running your own business, you feel like nothing will get done if you don’t just do it. So you do. You sit on your computer all day trying to get that blog post written, that sales page designed, that new offer developed. 

You get frustrated when it takes longer than you think it should. And you make mistakes.

You reach a point of overwhelm. Nothing is going right, you’re burnt out, and you want to run away. 

But you don’t. 

You keep working.

You keep trying.

You don’t stop.

And then you’re so overwhelmed, so burnt out, that you decide you have to run away. You should probably just take a month off. You need to put your business on hold and tell your audience that you will be gone for a while. You need to take a huge step back. Right?

Wrong.

This week on the podcast I’m sharing the three main things that let us know it’s time to take a break. And I’m sharing what to do when these problems start creeping up in your life and your business.

Tune in so you can begin to notice these red flags and TAKE A FUCKING BREAK (before you hit the point of wanting to burn your business to the ground).

Show Notes:

3:03 – Inventing Problems

6:32 – Getting Annoyed

9:22 – Making Mistakes

14:30 – What to do?

Your Minimal Viable Business

Business Bottlenecks

Connect with your host, Sarah M. Chappell:
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Episode 185: Quick Coaching with Sarah. Transitioning from Sliding Scale to Flat Rate Pricing

Quick Coaching with Sarah Chappell. Sarah Chappell sitting in a cafe and smiling into the camera.

Does change have to mean loss?

Anytime you change anything in your business, you are bound to lose customers. Read that again. Then take a deep breath, because it’s okay. 

Change is good. Especially when these changes are helping you to align your business with your goals. 

This week on Quick Coaching with Sarah, we are talking about transitions within your business. We discuss what you can do to prepare your audience (and yourself) for upcoming changes.

We answer:

1:13 – How can I transition from a sliding scale to a flat rate fee without losing folks?

Episode 177: How to Change Your Mind 

Want to get coached? Hop on over to Instagram on Wednesday afternoons where Sarah has an “ask me anything” box up in her stories! Every Thursday around 1pm ET, Sarah goes live to answer these questions. You can tune in on Instagram or catch the recording here on the podcast every Tuesday.

Learn something new? Share this with a friend! Knowledge is power and free coaching is all about making this knowledge accessible to all!

Connect with your host, Sarah M. Chappell:
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Follow So You Wanna Be A Witch on Instagram and slide into the DMs to let me know what you think of the episode!

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Episode 184: Are You a Scammer?

So You Wanna Be A Witch Episode 184: Are You a Scammer? Sarah M. Chappell looking skeptically into the distance.

Are you ripping people off?

Many of the people I work with have a huge fear of being a scammer. Being a spiritual entrepreneur, it’s common to have a heightened awareness of ethics that can lead you to regularly questioning yourself, undervaluing yourself, and worrying that you’re taking advantage of people.

You spend your time honing your skills, practicing on friends, perfecting your craft. Then you go out into the world and struggle to charge for your offers. You can’t possibly fathom that someone would want to spend their money with you. 

You aren’t worth it. 

You haven’t been practicing for long enough. 

Your work has been a hobby for so long, no one will pay for it. 

No one wants what you have to offer.

And once they do buy? Panic sets in. What if they realize you’re not good enough? What if they don’t get what they paid for? What if you’re taking advantage of them? What if you overcharged? What if you can’t deliver?

What if you are a scammer?

Lucky for you, I was just scammed, and feel pretty darn clear on this topic! This week I’m walking you through every step of how I got scammed by a moving company so you can finally understand what an intentional scam looks like and how it might appear in a small business like yours.

Tune in so you can step back, look at the ethics in your business, and discover if you truly are a scammer. (Hint: you’re not!)

Show Notes:

2:10 – I just got scammed

7:45 – Breaking down intentional scams

21:00 – The importance of clear communication

24:00 – Delivering the service that was paid for

Connect with your host, Sarah M. Chappell:
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Episode 183: Quick Coaching with Sarah. Membership Growth, Second Launches, and Free Content Boundaries

Quick Coaching with Sarah Chappell. Sarah Chappell sitting in a cafe and smiling into the camera.

Great ideas don’t make sales.

So how do you take a great idea and transform it into something you can teach and your customers want to buy?

In today’s quick coaching episode, we’re talking about how to turn an idea into something teachable, growing your membership, launching for the second time, and so much more. 

We answer:

1:00 – How will I know if I reached all the people I can organically and avoid a slow second launch?

7:10 – Best use of testimonials for second launch of a 6 week course?

9:40 – How do you balance creating free content without exhaustion/feeling bitter?

15:25 – Framework for moving from idea to something teachable?

21:35 – I am posting a training program and want to offer in house payment plans, can you advise?

28:08 – My membership members are steady but stagnant. I’d like to go from 40 to 100, how?

38:05 – Is it fair to ask about your upcoming program about memberships?

Marketing Communication Messaging

Testimonial Lesson

Want to get coached? Hop on over to Instagram on Wednesday afternoons where Sarah has an “ask me anything” box up in her stories! Every Thursday around 1pm ET, Sarah goes live to answer these questions. You can tune in on Instagram or catch the recording here on the podcast every Tuesday.

Learn something new? Share this with a friend! Knowledge is power and free coaching is all about making this knowledge accessible to all!

Connect with your host, Sarah M. Chappell:
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Episode 182: Developmental Trauma with Fanny Priest

So You Wanna Be A Witch Episode 182: Developmental Trauma with Fanny Priest. Fanny Priest smiling with fall colored leaves in the background.

You deserve to feel safe.

Trauma awareness is at an all time high. Or, more accurately, the use of the word has become extremely common. But that doesn’t mean we have a strong working understanding of the different types and definitions of trauma and how they may impact our daily lives.

So, what is trauma?

What would be possible if we acknowledged, understood, and repaired our trauma?

This week on the podcast, I’m delighted to talk with Fanny Priest. Fanny is a trauma repair & self-trust coach, and a reluctant expert on discomfort. She helps healers, feelers, queers, and creatives repair the rupture in the relationship with their true self so they feel safe with their bodies, feelings, and needs. 

In this episode, Fanny defines developmental trauma and discusses the role it may be playing in your life. Fanny and I talk about the challenges that arise when we do mindset work without trauma repair. We talk about how to create this repair in the context of business, so you can do the work you’re meant to do in the world. 

Without acknowledging and repairing trauma, you are essentially engaging with the world through the eyes of a young child: alone, disconnected, and without agency. 

Tune in this week so you can begin to notice the role trauma plays in your life and walk away with an action plan to start repairing your relationship with your true self today.

Show Notes:

2:52 – What is developmental trauma?

9:30 – How mindset work may be replicating the conditions of trauma

20:00 – How does trauma repair work with agency?

31:28 – How can we create this level of repair within business? 

45:05 – What is one thing that entrepreneurs could do today to feel more safe?

Free Training: How To Wire Your Nervous System For Success

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Episode 181: Quick Coaching with Sarah. Firing Contractors, Self-Invalidation, and Effective Marketing

Quick Coaching with Sarah Chappell. Sarah Chappell sitting in a cafe and smiling into the camera.

Why aren’t you selling?

It’s easy to tell people how much you believe in your products or services. It’s easy to share how many PDFs come in your course. It’s easy to explain how much it would mean to you to make a sale.

But none of this is going to get you the sale.

In this week’s quick coaching episode we’re talking about effective marketing communication and so much more. Tune in so you can sell out your offer.

We cover: 

1:33 – Advice on taking deposits for a high end program that won’t start for a few months

3:36 – Navigating firing contractors who continue to disrespect boundaries with empathy

13:33 – What do you personally love as effective growth strategies?

17:39 – Dealing with an old mentor that is being passive aggressive but is still following me

26:43 – I have a lot of people interested in my business and what I’m offering, but very few bookings

32:00 – Finding my lane in what feels genuine to post or share on social media for my biz

37:09 – How to market my gifts and gain authentic clients for breathwork

43:56 – Self-invalidation: I am selling but now I’m worrying that my offer is not good enough, that people will think I’m a scam

Holistic Business Academy Waitlist

Attraction Marketing Communication Lesson

Quick Coaching: Hiring a Virtual Assistant

Want to get coached? Hop on over to Instagram on Wednesday afternoons where Sarah has an “ask me anything” box up in her stories! Every Thursday around 1pm ET, Sarah goes live to answer these questions. You can tune in on Instagram or catch the recording here on the podcast every Tuesday.

Learn something new? Share this with a friend! Knowledge is power and free coaching is all about making this knowledge accessible to all!

Connect with your host, Sarah M. Chappell:
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Follow So You Wanna Be A Witch on Instagram and slide into the DMs to let me know what you think of the episode!

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Episode 180: How I Became a Business Coach

So You Wanna Be A Witch Episode 180: How I Became a Business Coach. Sarah M. Chappell stands beside her laptop smiling.

You could go to school for two years for an MBA and still not be an entrepreneur. In fact, I might argue that an MBA doesn’t even prepare you to navigate the world of small business.

So what does?

Experience.

I’ve been experiencing the business world since I got my first part-time job at 14. And every job and club and activity and interest I pursued since then made me the business coach I am today. 

But I didn’t want to become a business coach. 

After years of working in marketing, I actually tried to leave that world behind. 

I went to work for myself as a tarot reader and herbalist, and you know what happened? People kept coming to me for business advice. What shone through as I was promoting my courses and products were my business and marketing skills, and that’s what folks really needed from me.

Often, if you take a step back, you’ll see that the jobs you’ve held, the clubs you’ve been in, and the recreational activities you’ve chosen combine to give you an incredibly unique skill set. One that makes you perfect for a job you may not even know you want.

In this episode I talk about the life and work experiences that got me to where I am today, and the ongoing learning that goes into successfully coaching business owners.

Tune in so you can take a step back, review your own life experiences, and maybe, just maybe, you’ll discover a set of skills and a future that you hadn’t even thought to dream of.

Show Notes:

6:15– How it all started 

15:45– An attempt to leave marketing behind

27:20– Being a lifelong learner

44:00– How it comes together

Connect with your host, Sarah M. Chappell:
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Episode 179: Quick Coaching with Sarah. Effective Instagram Engagement

Quick Coaching with Sarah Chappell. Sarah Chappell sitting in a cafe and smiling into the camera.

Instagram is not a strategy.

Every week we get questions about Instagram from frustrated IG users like you who aren’t seeing the results they want. This makes sense, because I’m hosting this coaching session on Instagram. But what if I told you that Instagram isn’t the problem? That the algorithms are not out to get you? That more followers doesn’t equal more sales?

This week I’m here to tell you what the real problem is so you can realign your relationship with Instagram and get serious about strategy.

We’re covering:

1:31–How to engage in Instagram in a way that is effective and grounded?

Alexis Bushnell HBA Instagram Training

HBA Attraction Marketing Lesson

Want to get coached? Hop on over to Instagram on Wednesday afternoons where Sarah has an “ask me anything” box up in her stories! Every Thursday around 1pm ET, Sarah goes live to answer these questions. You can tune in on Instagram or catch the recording here on the podcast every Tuesday.

Learn something new? Share this with a friend! Knowledge is power and free coaching is about making this knowledge accessible to all!

Connect with your host, Sarah M. Chappell:
Website
Instagram
Facebook

Follow So You Wanna Be A Witch on Instagram and slide into the DMs to let me know what you think of the episode!

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