Episode 116: Homesteading Instagram Wizardry with Cat from @theolivetreesandthemoon

episode 116 so you wanna be a witch theolivetreesandthemoon. Side view of Cat looking down at her knitting.

You probably know Cat from her beautiful instagram account @theolivetreesandthemoon. She is a homesteader, knitter, folk herbalist and mother who believes in the magic of where one stands, deeply rooted in bio-regional characteristics. Her grid is a gorgeous collection of snapshots from her life on a dreamy hill in Portugal that will have you drooling over some Slow Living fantasies. But did you know about her secret life?

In this episode, I do get to talk with her about her process of finding home on the land she lives on, creating community, and finding groundedness in the act of making. I also get her to spill a dark secret: her grid aesthetics landed her a job as a social media consultant!

So, after we cover the ins and outs of her dreamy life, we dive into the messy world of social media: the beauty of the connection, and the false sense of intimacy. The inspiration and the comparison. The information superhighway and the echo chamber of opinions. Cat shares the ways that consulting has changed her relationship with social media and the boundaries she needs to keep her personal life separate from her professional one. She talks about the phenomenon of shock, when followers find out that instagram influencers do not share their politics and why it is so important to take activism offline and into our physical communities. 

Join us this week for a reality check on what goes on behind your favorite social media accounts and a reminder to go outside and make something with your hands.

Show Notes:

5:00– How did you come to the land you live on?

15:00– Building a house vs. inheriting the story and tending the story of old homes

21:26– The duality of being a homesteader and being something of a public figure because of social media.

27:23– Boundaries between professional and personal social media

35:33– The false intimacy of social media and the echo chambers of the internet: Yes, that person you’ve followed for years might actually be racist!

Connect with this week’s guest, Cat:
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Episode 115: August Energy Reading

Are you the kind of person who likes good news first? Or bad news first? Which order do you want them in this month? August has some really big dreams and some really hard work, and the cards are telling us that we can’t pick and choose, we have to take the whole deal. 

This month, we are being called into ourselves. We are being called to remember our passion. What lights you up? When are you the best leader? What do you get up excited and ready to do? Ignore your customers for a minute (but like, not much longer than that. I know they are important to you!) and remember the things that drive you, instead of responding to what others demand of you. These are the things that August is screaming for! 

Of course, to make room for new, we have to get rid of the old and that is the harder work of this month. We have a choice: let go of the things that aren’t serving us, or have those doors closed in our faces. Passion and excitement aren’t always enough to cover the pain and discomfort of letting go and the cards warn us that it might be painful.

August calls us to walk away from Good Enough and face the unknown for the sake of a better world. 

Tune in this week to be reminded of what drives you and to be held in the hard space of saying goodbye to what doesn’t. Then come on over to instagram and tell me all about it! Let’s celebrate these big steps with each other!

Show Notes:

00:25– Energy of the Month: 8 of Cups. Doors Close.

13:04– Action of the Month: King of Wands. Passion First.

17:05– Release Work of the Month: The Lovers. Be Selfish.

22:16– Outcome of the Month: 2 of Pentacles, reversed. Your Choice.

Episode 113: You Don’t Need More Followers

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Episode 114: Alignment isn’t Always Easy with Jen Casey

So You Wanna Be a Witch Episode 114: Jen Casey smiling at the camera, in front of a window

This week, I talk to one of my amazing business mentors, Jen Casey! Jen is an incredibly successful brain-based business coach and neuro-linguistic programming coach, who supports people running high level coaching programs. She runs the mastermind that I am personally in, so I already know how brilliant she is! I’m so excited to have her here, so that you can get at this brilliance, too.

Jen shares her wild journey from therapist’s kid, to performer, to the amazing coach she is today (with a few more stops along the road). We discuss WTF coaching actually is (and is not) and she tells us how learning neuro-linguistic programming completely changed Jen’s work. She shares her breakdown of the hilariously accurate archetypes that pop up in every coaching program and how she revamped her program to ensure better success for all her customers.

I ask Jen about sustainability in our work and how she keeps up motivation over the long haul. We talk about the difference between hustle and burnout and the concept of being “aligned” in our work; how different times call for different kinds of action; how we discern between when we are forcing ourselves into something we aren’t meant to do, vs. when we are putting in the necessary effort to be masterful. She even manages to successfully rope in a golfing metaphor? I know.

Finally, we dive into one of Jen’s favorite topics: finding your niche! She shares tips on how to have an online presence that people actually care about and shares the three biggest mistakes people make, while they are trying to help everyone.

Tune in this week and be inspired to really fall in love with your customers and their experience!


Show Notes:

2:09– What is coaching? How did you get into it and how did it evolve for you?

18:37– How do you sustain momentum and motivation over the long haul?

26:51– How do you tell the difference between what is unaligned and what just takes work?

36:13– Niching: 3 biggest mistakes people make by trying to “help everyone”

The Inner Boss Podcast

Free Master Class: How to Launch a Profitable Online Coaching Program

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Online Coaches Make Bank Facebook Group

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Episode 113: You Don’t Need More Followers

so you wanna be a witch episode 113: you don't need more followers. Sarah Chappell making a shocked face while pointing to a spot on a wall

Last week on the podcast, I talked about the concept of marketing and selling with authenticity. This week, I want to piggyback off of that and dedicate an entire episode to a giant misunderstanding I see in small business marketing: folks are focusing on the wrong numbers.

More followers on social media does not mean more sales in your business! 

If you have been listening to this podcast for a while, you know that I am an advocate of social media. I am quick to jump to its defense when people get on their soap boxes about how digital connection is the demise of human connection. I do actually love Instagram! It’s just not the focus of my business.

The focus of my business is in finding the people who want my work, selling it to them, and then giving it to them, and doing that as effectively as possible through high sales conversion rates.

And why are my conversion rates higher than the average in the world of online sales and marketing? Because I dropped my obsession with middle school-esque popularity and focused my attention on service, which is really just another way to say sales.

Join me this week to get the download on why selling is service, not sleaze. And if you find yourself wanting more details and concrete steps to make these changes in your own business, please join me on July 20th for a free training on this very topic!

Free Training on July 20th: How to Sell Without Selling Out

Show Notes:

0:57– You don’t have an audience problem, you have a sales problem.

7:20– The disconnect: Your sales system

10:52– Make the shift: it will be a relief!

14:36– Selling authentically: What is “too much” promotion?

Connect with your host, Sarah M. Chappell:
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Follow So You Wanna Be A Witch on Instagram and slide into the DMs to let me know what you think of the episode!

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Episode 112: Selling Like an Actual Human

So You Wanna Be a Witch Episode 112: how to sell like an actual human. Sarah Chappell grinning into the camera

Do you miss telemarketers? Back in the day, when we had landlines and couldn’t screen our calls and we’d rush to the ringing phone only to have a disembodied voice immediately launch into trying to sell us something? No? Me neither. I always hung up wondering, “who actually buys vacuum cleaner bags from a cold call?”

Cold DMs are the new telemarketers, y’all. But unsolicited pitches clogging up inboxes is only one of many marketing mistakes I see small business owners making as they try to mimic the behavior of big companies that seem to make a lot of sales. 

Don’t you want to be CHOSEN by your customers? Don’t you want enthusiastic consent? I want a “hell yes” from my customers. I created my business to create impact, not to collect faceless credit card numbers. And if you’re like most of the small business owners I help, you feel the same passion for what you offer. 

So, this week on the podcast, I want to talk about the advantage that small business owners have in marketing: actual human interaction! And what do we want out of human interaction? Enthusiastic consent!

In this episode, I share the biggest mistakes I see in marketing and share the framework for sales that works for me, as a soul-centered, service-oriented entrepreneur: Consensual Selling.

Join us this week to get out of robotic selling and into human connection! And if find yourself wanting more, at the end of the episode, make sure to join me on July 20th for a free training on this very topic:

Free training:  Soulful Selling

Show Notes:

1:35– The biggest mistake in small business marketing

4:10– Hand-raising content: Selling as communication!

9:42– Direct Response Marketing at scale

11:06– Sales are equal exchange: Ending the idea that business means taking from our customers.

Connect with your host, Sarah M. Chappell:
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Episode 111: The Business of Sex Ed with Cameron Glover

Episode 111 the Business of Sex Ed with Cameron Glover. Sexuality professional business coach.

This week, I am so excited to welcome Cameron Glover to the podcast! Cameron is a certified sex educator, business coach, and consultant. She works with sexuality professionals to create successful digital businesses in this cutting-edge field. In addition, she also hosts the Sex Ed in Color podcast, where she centers the experiences of sexuality professionals of color. 

Cameron does for sex educators what I do for makers, mystics, and healers, and it is just so cool get to learn from her experience and hear about the similarities and differences in our work!

In this episode, we talk about our horrifying early experiences of sex education, from parents to gym coaches. Cameron explains how modern sexuality professionals are changing the landscape of sex education and why it is so important. She points out the particular obstacles to being a sexuality professional in our highly censored society, and why such professionals need business support that is particular to their feed.

Then, we move on to the business side of her work. Cameron shares her journey with money mindset and what she sees as the future of sex education. She shares her feelings on certification vs. training, how boundaries allow her space to be a full person, and why Inbox Zero is never going to make her list of business goals.

Join us this week to learn about the fairy who leaves puberty books on the beds of pre-teens everywhere.

Show Notes:

1:10– How Cameron shifted from lit major to sex educator and then a sex educator business coach

17:30– What gives sexuality professionals the tools they need to support themselves?

25:16– What is the future of sex education?

27:50– How are you helping people to understand the value of their work?

41:00– Scaling, boundaries, and not giving energy into the fear of not being Good Enough.

Sex Ed in Color Podcast

Africa Brooke

Connect with this week’s guest, Cameron Glover:
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Episode 110: July Energy Reading

Episode 110 July Energy Reading. 3 tarot cards next to a coffee cup on a white table

In my first time talking directly to y’all since the national sweep of Black Lives Matter uprisings that started in Minneapolis, I need to lay the groundwork for this month’s energy reading: Fuck “Business as Usual,” a new world is entirely possible.

We are living through a global pandemic, but the police are still carrying on with their racist, violent practices. That is business as usual. We are trying to keep ourselves afloat in the midst of a rapid destabilization, but the stability we crave is not the old norm. The cards this month are meeting us on the edge of this knife. There is pain and anguish, and there is also incredible opportunity.

Whether the cards are speaking to us as individuals rushing to meet the blazing revolution, or addressing our work as individual business owners (hopefully, both), the messages are the same: Plant seeds and actively encourage their growth, tend your boundaries, stop stalling, and take a leap of faith. 

The cards want us to remember that we are the drivers of our fate, and that nothing can change while we refuse to act. Action and change are scary when we are not sure about what lies on the other side. This is a time of waiting, but it is not a time for passivity. This month, the cards are calling us to actively engage the wait and ground ourselves in the face of great uncertainty. 

Join us this week for a dose of Love and Peace and Fuck the Police.

Show Notes:

00:20– Uprisings, Revolution, and a reminder that we stand in action and solidarity with Black Lives Matter in this space.

4:18– Energy of the month: 7 of Pentacles. Tending instead of waiting.

8:53– Action for the month: 4 of Pentacles, reversed. Recommitting to our boundaries.

15:46– Release work for the month: 2 of Wands, reversed. Nothing will change if we don’t take action.

17:42– Outcome of the month: Fool, reversed. It’s ok to be uncertain.

Episode 79: The #1 Thing Preventing Your Business Growth

Launch Incubator Program

The Nap Ministry

Episode 66: Astrology and Personal Agency with Diana Rose Harper

Diana Rose Harper

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Episode 109: Brain-Based Wellness with Alyssa Chang

episode 109 so you wanna be a witch alyssa chang, brain-based fitness, brain-based wellness

This week, I am so pumped to introduce you to Alyssa Chang! I fully admit that I go a little overboard in my fandom here, but I think you’ll understand why once you listen to this episode.

Alyssa is a brain-based health and movement coach who works with clients on improving their connection between their brain and body, so they can heal their metabolism, rewire their mindset, and move pain free. She uses movement, lifestyle adjustments, and neuroscience to dramatically change how her clients relate to their bodies. Whoa. I have personally had a session with her and it exploded my mind!

In this episode, Alyssa explains why traditional ways of approaching fitness and wellness often fall short of addressing chronic issues. She explains how our nervous system works to protect us and how taking care of our nerves, managing our anxiety, and even stretching our eyeballs (no, I’m not kidding) can do way more for us than just muscle movement alone. She shows that brain-based science allows us to work with our bodies without shame or judgement, so every body can feel better.

We also talk about the cutting-edge approach that Alyssa is taking with her business: moving a tactile, traditionally “in-person” career online. Alyssa shares how coaching online allows her to empower her customers, rather than allowing them to be dependent on her for success. We discuss abundance mindset, when it comes to serving our clients, and the radical idea of working to make yourself obsolete.

Join us this week for some major brain nerd-outs and to bear witness to my borderline-obsession with Alyssa Chang!

Show Notes:

3:58– What is brain-based movement and how does anxiety influence our pain?

16:39– Small movements for big change. Eye fitness! (Seriously)

23:21– Taking a tactile business online

31:23– What is intuition and how do we hear what our bodies are telling us?

36:49– Tips for getting started.

Connect with this week’s guest, Alyssa Chang:
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Work with Alyssa
Alyssa’s private Facebook Group: Befriend Your Body

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Episode 108: The Less I Do, The More I Make with James Wedmore

So You Wanna Be A Witch Episode 108 James Wedmore. Business mindset.

James is a brilliant entrepreneur with over a dozen years of experience in online business. After moving from broke bartender to building a multiple 7-figure business, he now helps other entrepreneurs scale their businesses, help more people, and make more money by focusing on business mindset. He also hosts his own woo-woo business podcast (which you should totally listen to, if you aren’t already on that train): The Mind Your Business Podcast.

This episode is 54 minutes packed with solid gold, y’all. James considers himself a contrarian and inspires people to question their baseline assumptions about work and success. In this episode, James talks about his relationship to his business as his spiritual growth. He shares the core of his business mindset—The Less I Do, The More I Make—and reminds us to stay focused, instead of staying busy.

James continues to flip some paradigms by calling out critical misinterpretations of some spiritual truths and corrects the top mistake he sees in the approach people take to growing their business. We also talk about what scaling really means and how to set yourself up to do it effectively.

Join us this week and get yourself out of the hard work hustle mindset!

Edit: After this podcast episode aired, So You Wanna Be a Witch community members expressed concerns about their interactions with James Wedmore, Team Wedmore, and members of the Business By Design community.

I reached out to James to ask how he planned to address these concerns and was not satisfied with his replies. In response, I left the Business By Design affiliate program.

Equality and transparency are two of my core values. Until Business By Design makes a transparent commitment to anti-racist practices, I cannot assure members of the So You Wanna Be a Witch community that James and Business By Design share these values.

Show Notes:

2:05– Getting out of the “hard work hustle” mindset

15:40– Doing the right thing for your business: What you think is moving forward is actually moving backward.

25:44– Scaling: What does it mean and how do we think about it?

32:11– James’s story of moving from bartender to entrepreneur.

40:42– What are the things that you are willing to do that others are not?

Connect with this week’s guest, James Wedmore:
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Episode 107: June Energy Reading

Episode 107 June Energy Reading. 3 tarot cards next to a deck and a cup of black coffee. tarot for business. soul centered business

What if failure weren’t an option? What if all outcomes were neutral? What if you got up off your sad butt and rode off into the sunset? No, June’s energy reading isn’t telling you to pick yourself up by your bootstraps, but it is telling us that we need to check our attitude.

Summer is said to be easy, but this month the cards are pushing us hard into introspection and accountability. Y’all, this is a reminder that humans are meaning-makers. That is our magic. It can be beautiful and rich, but it can also be limiting.

This month, the cards are asking us to take up the reins of our brains. What meaning are we giving to situations? Are these the stories we want to be living in? Are these the mindsets that allow us to live our dreams? How can we better love ourselves?

But it isn’t all down to us. We don’t live in a vacuum (even if sheltering in place might have made it feel that way); there are people ready to hold us. What if we stopped trying to have all the answers? Yes, even us bossy business owners who feel like we have to have it all together! What would it mean to hold the vision instead of doling out the solutions? 

Meaning is what we make of it, and when we give ourselves permission to take accountability instead of control, we make space for magic.

And speaking of: make sure to catch the first few minutes of this ep to hear all the deets about my new upcoming free training with Ren Zatopek: How to Craft a Magical Business.

Tune in this week to pick yourself apart and set yourself free! Fuck the platitudes! Ride off into the sunset on a horse (or vehicle of your choosing)! Meet you there.

Show Notes:

2:44– Energy of the Month: 3 of Swords. Radical accountability for your perceptions.

12:23–Action of the Month: 2 of Cups reversed. Hold all of yourself.

14:34– Release Work of the Month: King of Swords reversed. Ask for help.

20:01–Outcome of the Month: Knight of Swords reversed. Fuck platitudes– just do it!

Free Training: How to Craft a Magical Business with Sarah Chappell and Ren Zatopek
Episode 97: Soul-Centered Business Magic with Ren Zatopek

Connect with your host, Sarah M. Chappell:
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