Episode 197: From Vulnerable to Spiritual with Alex Naranjo and Marlene Vargas

So You Wanna Be A Witch Episode 197: From Vulnerable to Spiritual with Alex Naranjo and Marlene Vargas. Alex and Marlene stand together outside in front of trees both smiling.

Where has your intuition led you?

Maybe you felt a tingle on the back of your head when you met your partner for the first time.

Maybe you had a sudden urge to pick up an orange when you were at the store for soap.

Or maybe you have a fine tuned relationship with your intuition and use it in every decision you make.

This week’s podcast guests, Alex Naranjo and Marlene Vargas, have let their intuitions guide their whole business. 

Alex and Marlene are the founders of House of Intuition, which has grown from a small shop offering crystals, tarot, and intuitive services to one of the largest, well-known metaphysical brands in the U.S. And they just wrote a new book, Your Intuition Led You Here.

The three of us are talking about how they went from one physical shop with mustard walls and green trim to 10 stores and a booming online shop. They’re opening up about the journeys that led them here, how a check from the IRS opened their eyes to the world of magic, and why they’ve avoided interviews up until this point. 

You do not want to miss the stories that are shared in this episode. This conversation will spark your memories of how you got to where you are today and may even reignite your passion for magic and spiritual connection, regardless of how you practice.

Tune in for your reminder to trust your intuition and let it lead the way.

And if you enjoy their stories, be sure to grab a copy of Your Intuition Led You Here.

Show notes:

2:30 – Where it all began

15:00 – Unintentional intentions

31:00 – The next phase

47:30 – Coming up for House of Intuition

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Episode 196: 2021 Year in Review

So You Wanna Be A Witch Episode 196: 2021 Year in Review. Sarah leans by a window with a mug in hand with a slight smile on her face.

How was your year?

With 2022 fast approaching, this is the perfect time to step back and give your 2021 business year a quick assessment. 

This doesn’t have to be about numbers, though y’all know how much I love numbers! 

This can be a qualitative assessment, a short list, or even just a quick reflection. 

Think about what felt good this year, and what maybe didn’t feel so great. 

What worked, what didn’t, and what you’d like 2022 to look like for your business.

To help you get started with this, I’m doing my quick qualitative assessment live on this week’s episode. 

I’m sharing our biggest wins of the year, some things that worked out differently than I’d hoped, and my predictions of what the small business landscape (and our business!) may look like in the coming year.

Tune in so you can give yourself the gift of a quick check-in, and come share your three things that went well this year with us on Instagram!

Show Notes:

2:00 – Our Biggest Win of the Year

10:30 – Hiring + Time Off

16:30 – Personal Wins

17:45 – Predictions Heading into 2022

Episode 194: Behind the Scenes Membership Launch

Episode 184: Are You a Scammer?

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Episode 195: Tarot Excavation with Rashunda Tramble

So You Wanna Be A Witch Episode 195: Tarot Excavation with Rashunda Tramble. Rashunda Tramble looks onto the camera with a slight smile and her hand on her hip.

Are you paying attention?

Seriously, do you know what’s coming next for the platforms you use to market your business, the places your information lives? 

What would you do if Instagram disappeared tomorrow?

Would you lose your entire audience?

If your connection with your audience is relying entirely on an external platform, then you need to take a long hard look at what that means for you and your business. 

This week on the podcast I’m joined by Rashunda Tramble. Rashunda is a writer, tarot reader, and certified Reiki IV practioner originally from Memphis, Tennessee now living in Switzerland. She has a BA in Film and an MA in Creative Media Practice. She has worked in radio and television in the US, and marketing and communications in Europe. Having worked with the tarot for over 20 years, she offers professional readings under the moniker Stay Woke Tarot.

Rashunda and I are chatting and ranting (y’all know how much I love a good rant) about the importance of staying in the know about what your outlets have planned for the future. We talk about what your lack of control could mean for your business. And we discuss Rashunda’s new book, The Numinous Tarot Guide, and her relationship to tarot. 

Tune in so you can walk away ready to prioritize the one outlet you have full control over. (Hint: it’s not Instagram!)

And if you loved hearing from Rashunda, pick up her new book at your favorite bookseller. 

Show Notes: 

00:50 – Who is Rashunda? 

4:50 – IG and Social Media

24:45 – The Process of Creating 

35:00 – Why Tarot?

Read The Numinous Tarot Guide: 
IBSN: 9781783254422
Order on Amazon

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Episode 194: Behind the Scenes Membership Launch

So You Wanna Be A Witch Episode 194: Behind the Scenes Membership Launch. Marisa Beachdell smiles on the left, Sarah M. Chappell smiles on the right.

What does your launch week look like?

Are you frantic, stressed, and anxious?

Are you staring at your screen and analyzing the numbers?

We recently launched our membership program, the Holistic Business Academy, for the third time this year.

And y’all, I spent most of the week at the gym and taking long walks with my dog. I showed up when I needed to, but I was able to get rest and not end the week completely burnt out.

How?

Systems.

This week on the podcast, I’m so excited to be chatting with the Holistic Business Academy’s first full-time employee, Marisa Beachdell. Marisa is HBA’s community, growth, and podcast manager.

Marisa and I are talking about our launch processes, standard operating procedures, and how these systems made it possible for me to go to the gym and take long walks during launch week.

Tune in so you, too, can launch with ease.

Show Notes:

2:00 Three Launch Experiences

10:00 Standard Operating Procedures

21:40 A Low Key Launch

26:55 Are you ready to scale?

HBA Case Studies

DM me to be the first to know when it’s time to apply for our new Accelerator Program!

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Episode 193: Astrology as a Texturizer with Bess Matassa

Astrology isn’t here to dictate your life.

Astrology is a map. 

A terrain for life. 

A red carpet to possibility.

This week on the podcast, I’m thrilled to be joined by Bess Matassa, PhD, a New York-based astrologer and tarot reader who serves up mystical self-inquiry with a side of play, poetry, and pop music. 

Bess is the co-author of The Numinous Astro Deck (Sterling, 2019); the author of Zodiac Signs: Leo and Virgo (Sterling, 2020), and The Numinous Cosmic Year: Your Astrological Almanac (Aster, 2021); and has been a celestial consultant for platforms and institutions including Teen Vogue, Almay cosmetics, Ace Hotel, and the Rubin Museum of Art. When not combing the cosmos, Bess can be spotted sporting hot pink lipstick while wandering deserts and tropics. 

In this episode, Bess shares the story that led her from a young child reading pop-up astrology books to an astrologer, tarot reader, and author. She talks about her very exciting new book and the process of writing an entire year of upcoming astrology. Bess and I also discuss the element of truth, embodiment in business, and using astrology as a tool of possibility. 

Tune in to consider a new relationship with astrology and tarot so you can apply this roadmap to possibility within your business.

And if you loved hearing from Bess, be sure to grab yourself a copy of her new book, The Numinous Cosmic Year: Your Astrological Almanac, from your favorite book store!

Show Notes:

2:15 – Astrology and tarot as texturizers 

11:50 – Breaking down to break through

16:10 – The practical application of astrology within the realm of business

28:40 – The Numinous Cosmic Year: Your Astrological Almanac and how Bess approached writing an entire year of astrology

36:50 – The element of trust 

Cosmic Capsule Collection (Use code STARSCHOOL for 20% off enrollment until December 4th)

Work with Bess (Use code WITCHERY for 20% off one-on-one astrology and tarot readings)

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Star Party Podcast

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Episode 192: November Energy Reading

So You Wanna Be A Witch Episode 192: November Energy Reading. Sarah M. Chappell's hands prepare to flip the top card of a tarot deck.

You have a choice.

Y’all, it’s been a few months since we’ve done an energy reading.

But today, with the north winds blowing from the realm of fate, I am pulled to my altar, back to the cards, and into that trance between fate and free will. 

With the cards giving us our question today, we approach a fork in the road. 

We are given an opportunity to decide what relationship we want to have with the parts of us that betray ourselves within our business. 

Do we continue as we have been or is there another option?

The cards are telling us that November is about choosing a different path. We can look at that relationship and choose differently. 

Tune in this week to learn more about what the cards are telling us about the month of November so you can establish a healthier relationship with your business. And don’t forget to hop on over to the Holistic Business Academy, the doors are open!

Show Notes:

3:03 Tarot as a tool for business 

9:00 The question at hand: The Seven of Staves. How do we want to treat the parts of ourselves that continue to hurt us? 

17:45 If we continue as we have been: The Ten of Staves. It feels like poison.

20:25 Our other option: The Font. The headwaters of truth.

Holistic Business Academy

Episode 182: Developmental Trauma with Fanny Priest

HBA Members: RSVP for Power, Labor, and Capitalism Bonus Training

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Episode 191: What’s Wrong With My Marketing?

So You Wanna Be A Witch Episode 191: What's Wrong With My Marketing? Sarah M. Chappell sits at her desk looking curiously at her laptop.

My marketing bombed.

Yep, that’s right. This past week, I shared a post, and it completely bombed.

And it made me think twice about how I’ve been feeling, what my state of mind is, and what message my audience was looking for that I didn’t provide.

They can’t all be winners. 

Everything you post is not going to get a thousand likes and comments. 

But if your post bombs completely, there is a reason.

There is something wrong.

So, what do you do with a post that bombed? 

What does the lack of success say about the post? 

Do you have to toss out the whole idea after you spent 30 hours writing it?

In this episode, I’m teaching you the steps of triaging a post that failed. And I’m actually assessing my own failed post live for you so you can learn from my mistakes. 

Y’all, if you’ve ever asked yourself “what’s wrong with my marketing?,” this episode is for you. 

Tune in so next time you’re having a marketing SOS moment you know exactly what steps to follow so you can assess and move on.

Show Notes:

0:00 – Reminder of upcoming changes

3:00 – Ineffective marketing

7:04 – Marketing SOS triage

21:50 – A live assessment

Free Live Training: How To Attract Your Ideal Customers Without Doing All The Things

Episode 170: Hard Work vs. Hustle

HBA: Your Marketing Communication Lesson

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Episode 190: When Will You Be Successful?

So You Wanna Be A Witch Episode 190: When Will You Be Successful? Sarah M. Chapell smiles and gazes off into the distance.

What is success?

You’re probably scrolling through Instagram and seeing other small business owners boasting about their biz achievements, going on expensive vacations, or talking about their six-figure businesses.

And seeing these posts might have you wondering if you’re ever going to get there.

If you’re ever going to be able to afford that big, expensive vacation.

If you’re ever going to own a six-figure business.

And let’s be clear: just because someone is posting about their six-figure business doesn’t mean they’re making six-figures a year.

What you see on the surface of social media is not an accurate depiction of someone’s business. You have no idea what they did to get there. You have no idea what those numbers actually mean. 

Was that their gross or net income? 

How much did they spend to make that? 

Did they pay for that vacation or did someone else?

Trust me when I say that social media is not giving you a true image of success.

This week on the podcast I’m answering a question you’ve likely wondered about and maybe even asked: when will I be successful? I’m encouraging you to look at how you measure success. To think about what being successful would feel like, what your life would look like, and how to set goals to help you get there.

Tune in so you can create your own vision of success and set yourself up to achieve it.

Show Notes:

1:15 – What does success mean? 

9:25 – What are you comparing to?

13:30 – My personal growth trajectory

20:00 – What I see with my customers

23:40 – Unfair advantages

Anna Toonk The Soul Unity

Episode 37: Pitching Corporate with Anna Toonk

Get on the HBA Waitlist!

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Episode 189: Business is a Job

So You Wanna Be A Witch Episode 189: Business is a Job. Sarah M. Chappell sits in front of her computer working.

Do you love what you do?

We’ve all been told that if you love what you do, it won’t feel like work. 

So when you set out to start your own business, you are ready for that feeling of alignment to set in and to feel truly fulfilled and happy in every moment of your business.

And when you get into the pieces of work that feel like, well, work, you’re frustrated. 

You’re burnt out. 

You’re feeling guilty that you’re not passionate about every piece of your work.

But you left your job! You found something you love!

So why aren’t you enjoying every moment?

Let’s be honest, there are always going to be parts of your business that are work. You’re not going to be passionate and excited about every HTML code, every email automation, or every database entry. 

This week on the podcast we’re talking about why it’s actually good to treat your business like a job. I’m telling you why you should let things be mundane, and how embracing this “job” aspect of my business has positively impacted my daily life.

Tune in so you can reassess your relationship with your business. (And maybe even take an actual day off!)

Show Notes:

00:35 – The mundane vs. the sacred

3:16 – Why it’s good to let things be mundane

10:20 – Linking this back to Max Weber

15:30 – What it can mean if your business is a job

The Theology of Productivity 

Follow Sarah on Twitter

The Protestant Ethic and The Spirit of Capitalism – Max Weber’s Essay

Episode 184: Are You A Scammer?

Episode 131: Your Minimal Viable Business

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Episode 188: Collaborations

So You Wanna Be A Witch Episode 188: Collaborations. Sarah M. Chappell stands outside with one hand on her hip.

How did you feel during the Facebook outage?

Were you stressed about the implications for your business? 

Concerned that the IG post you had scheduled wouldn’t post or be seen? 

Anxious about the money you’d spent on ads that day?

If you’re like a lot of the business owners I work with, social media is your main marketing platform. You use Facebook and Instagram to communicate with your audience, share your latest offers, and maintain the face of your business. 

And I’m not here to tell you to stop using social media for your business. 

But I am going to recommend that you consider adding other methods to your marketing plan so that when something like a social media outage comes around, you don’t feel like you’re about to lose everything. 

And today I’m telling you about one of my favorites: collaboration.

Collaborating with peers and fellow business owners with an overlapping audience can be incredibly beneficial for both your business and those you collaborate with.

But this doesn’t mean sending someone a DM asking them to promote your work. And it doesn’t mean you have to create something new with them. 

The most successful collaborations start with the three clear steps I’m going to walk you through in this week’s episode. 

Tune in so you can start leveraging collaborations in your business today!

Show Notes:

1:30 – The importance of collaborations

4:00 – The 3 clear steps of collaboration

14:16 – Goals of collaboration

16:50 – Have a system

HBA Waitlist

HBA: Content Marketing Lesson

HBA: IRL Marketing Lesson

HBA: Networking Lesson

Tax Expert Hannah Cole

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