Episode 151: Self-Funding Your Business

So You Wanna Be a Witch Episode 151: Self-Funding Your Business. Sarah Chappell smiling at the camera as she walks down a street.

Where does your business cash come from?

Small business loans! Seed funding! Investors! Start-up financing!

These options can sound intimidating, and may deter people from stepping into entrepreneurship. It’s a lot of paperwork that requires a lot of promises, and one of the top things that microbusiness owners want is flexibility.

The good news? You probably don’t need them!

Most of the businesses I help people with are self-funded, which means that they started small and use their own assets to grow their business. This can be as simple as pulling some cash out of your savings account, or keeping a part-time job on the side. But what about when you need to invest to take your business to the next level and you don’t have the money in your back pocket?

This week on the podcast we are talking quick cash so you can learn the steps of self-funding: what it means, how to do it, and when to implement it.

Tune in this week to hear about my favorite tried-and-true funding ideas and what my next adventures in leveling up are bringing to my business.

Show Notes:

2:00–How do new businesses get funded?

5:28–What is self-funding?

8:40–What to do and when to do it.

16:04–Easy, fast, big ROI.

23:09–How I self-fund.

Free Training: How To Create Consistent Income Without Doing All the Things.

Billion Dollar Loser by Reeves Wiedeman

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Episode 150: Customer Service for a Scalable Business

So You Wanna Be a Witch: Episode 150: Customer Support For Your Scalable Business. Sarah Chappell smiling at a counter and shaking someone's hand.

Are you prepared to support your incoming customers?

Y’all know how much I love talking about scaling as a way to make small businesses sustainable over the long-haul! Getting out of the 1:1 ratio of input to income is life-changing. But scaling is not some magic business-hack that means less work across the board.

The point of scaling is to find a way to let your work help more customers than it could if you were doing one-on-one work. Yes, that means LESS creation work. It also means MORE customers! And those customers will need SUPPORT.

This episode is all about making sure you are ready to support the customer load of your dreams. We are talking timing, systems, boundaries, and team! 

When do you need to implement more intensive customer support structures?

What systems will ensure that all of your customers are supported without you glued to your inbox all day?

What boundaries can you have with your customers and with your business to protect you from burnout?

What do you do when your customers need more support than you are able or willing to make time for?

I answer all these questions, highlight some of the biggest mistakes I see entrepreneurs making in their scalable offers, and tell you about the tools and tips that have worked for me in my business.

Tune in this week and remember: the customer isn’t always right, but they do deserve the support you promised!


Show Notes:

2:45– Validating your offer: When to create more customer support systems

8:30– How do we scale customer service? Systems!

16:34– Boundaries are your best friend.

22:37– Ask for help! Hiring for your inbox.

Live Workshop: Your Sustainable, Scalable Offer 

Episode 122: Lessons From a Year in HBA

Missive

A World Without Email by Cal Newport

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Episode 149: How To Make Something New

So You Wanna Be a Witch Episode 149: How To Make Something New. Sarah Chappell open-mouth smiling and looking away from the camera.

Your ideas are not original!

Ouch. 

I know that sounds like a slap when we are all learning to tread around the idea of originality. The internet has exponentially increased how many ideas, concepts, and inspirations we are bombarded with daily and it can be overwhelming!

With so many good ideas out there, are there any left to be had?

If I was really inspired by someone’s concept, does it mean I am stealing their work?

Are you afraid of acting on your ideas because you’re worried they aren’t original enough? OR are you acting on every idea without a second thought to where they come from or what they’ll do for you?

If you have listened to me for a long time, you know that I believe that there is no such thing as an original idea, but I don’t find that discouraging and I don’t want you to, either! When we embrace the fact that we are inspired and influenced by everything around us, we can be intentional about WHAT we allow to influence us, HOW we create something from multiple sources of inspiration, and WHEN we credit others work.

In this episode, I take you through different ways of approaching ideation and what phases of business I find are the best fit for each. I talk about my own process for coming up with new ideas for my business and deciding which ones to chase. I also offer TONS of practical recommendations for apps, tools, and tips for starting to take your own thought-based labor seriously.

Tune in this week for an intensive on the science of creation and stay for my hot product idea: handknit underwear patterns. Seriously, who is going to run with it?

Show Notes:

1:10–What is an idea?

6:25– Two perspectives on ideation.

15:48– How to capture your inspiration and ideas.

21:22–Transforming inspiration into ideas.

37:28– Three step recap.

Katherine de Vos Devine: intellectual property expert

My Tools:
Obsidian
Instapaper
Ulysses

Apps:
Trello
Pocket
MyMind
GoodNotes
Saga
Roam
Bear
Scrivener
Omm Writer

Tech:
Rocketbook
Apple Pencil

Books:
How To Take Smart Notes by Sönke Ahrens
Emergent Strategy by adrienne maree brown
Cal Newport’s Deep Work
Peter Drucker

Connect with your host, Sarah M. Chappell:
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Facebook

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Episode 148: Shame Is Not A Sales Tactic

So You Wanna Be a Witch Episode 148: Shame Is Not A Sales Tactic. Sarah Chappell standing among the trees.

Are you being shamed into purchases?

Current social media expectations can leave us feeling forced into a position previously reserved for celebrities: giving all of ourselves to the public. This is making it impossible to engage in the modern world and maintain privacy.

Over the past year, we’ve talked a lot on the podcast about boundaries and giving yourself the space to exist off screen. We often feel an urge to share, be it performance based or because it is effective in sales. We can exploit ourselves by sharing our feelings, hardships, and challenges because it speaks to the reality tv nature of our society. 

This week on the podcast we shift away from the recent themes of serious business trainings and into the feels. Y’all I talk. A lot. I talk about how I show up in my business and the structures that allow my business to function when my mental illness wants to take the reins. I dive into some of my fears and shame and how social media is fueling that shame under the guise of so-called ethical business and critiquing the status quo.

Some marketing posts are being designed to make you feel shame about your approach to business, about what you’ve been trained to do, or even about who you learned from and their way of teaching.

Join us this week as I welcome you into my feels to examine the social media trend that may be motivating your decisions: shame.

Show Notes:

5:00– Running a Business While Being Acutely Mentally Ill

21:30– Social Media Trend to Position Self As Against Status Quo

30:00– How This Creates Shame

43:00– What Can We Do Instead?

Episode 97:  Soul-Centered Business Magic with Ren Zatopek

Instagram post on Pain Points

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Episode 147: April Energy Reading

So You Wanna Be a Witch Episode 147: April Energy Reading. Sarah Chappell sitting on a rock with tarot cards.

Is your creativity frozen?

As we move into spring, we are feeling the thaw. The world is waking up and after several months of hunkering down against the freeze, new life is pushing its way toward the sun again. We are familiar with this cycle, but every year is different. This spring, with vaccinations rolling out to more and more people and our COVID-19 rates starting to curb, many of us are imagining opening our metaphorical windows for the first time in a YEAR.

This cycle of growth feels different because many of us have been frozen for longer.

We are faced with remembering how to be in our bodies and be in our world. Many of us with chronic illness can relate to the concept of coming out of our sickbed. We remember how we used to move, but we don’t yet know how we move now. What muscles have atrophied and need to be reconditioned? What new limitations do we have? What new perspective?

When we can only put one foot in front of the other, when everything is so chaotic that we cannot look ahead, it is hard to be creative. Has your imagination atrophied during a year in which so many of us had our nose to the ground, our only focus on surviving? 

This month the cards are telling us that it is time to tone our muscles. We are starting to stretch. We are warming our bodies and opening our eyes to a wider concept of what might be possible for us. It is a re-learning, a remembering, but we are doing it in a new world. A world that needs creativity and our new perspectives. This month, we are saying yes to the inspiration that is coming our way.

Join us this week for our monthly energy reading and ask yourself where you find the space to expand.

Show Notes:

1:41– Energy of the Month: Four of Cups, reversed. Saying YES.

4:04– Action of the Month: Ace of Wands. Remembering how to act on inspiration.

9:03– Release of the Month: Ace of Cups. Generation instead of reception.

13:50– Outcome of the Month: The World. The end of the cycle.

Episode 131: Your Minimal Viable Business

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Episode 146: Three Steps to Consistent Revenue

So You Wanna Be a Witch Episode 146: Three Steps to Consistent Income. Sarah Chappell standing next to her laptop, smiling into the camera.

If you’re like most small business owners, you probably spend a lot of time doing things that don’t matter.

Do you feel busy all the time, but your revenue is still coming up short? 

Are you tired of biting your lip through each week, wondering if you’re selling enough to cover your expenses?

Are you ready to stop pushing hasty launches and running last minute discounts to try to get your numbers up at the end of each month?

This week on the podcast, I am offering a mini-training on creating consistent income for your business. I am breaking down how to approach your sales and structure into three simple steps so that you can approach each of your offers confidently and focus your energy on what actions will ACTUALLY create the revenue that allows you to rest easy in between each launch.

In this training, you’ll learn how to audit your existing revenue, what numbers will give you the most crucial information, and how to set up your sales structure such that CONSISTENCY doesn’t require you to be ON all the time.

Tune in this week for a reality check on what’s working and three simple steps that start you on the path of sustainability in your business.

Love this episode and ready to go deeper? The doors to the Holistic Business Academy have just reopened with new and updated content!

 

Show Notes:

3:19– Step One:  Audit your business

7:10– Step Two: How are you making your sales? 

12:38– Step Three: Do The Thing!

18:39– Facilitated sales systems: consistent income without being ON all the time

Connect with your host, Sarah M. Chappell:
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Episode 145: Creating a Brand that Lasts with Sharon Wagner

So You Wanna Be a Witch Episode 145: Building a Brand That Lasts with Sharon Wagner. Close up of Sharon's face looking into the camera.

There are a lot of things you shouldn’t invest in if your business can’t afford them, and branding may be one.

What? Not exactly what you expect to hear from a successful brand designer, but this is exactly why I was so excited to have Sharon Wagner of Swail Studio on the podcast this week.

Sharon is a brilliant graphic designer with a decade of experience branding businesses that range from boutique to global. As a member of the Holistic Business Academy, she has done an incredible job honing her interest and zone of genius into the exact job that she wants; she knows what she does best and who she wants to do it for. That is precisely the kind of success that I want to hear about.

This episode is a journey into the emotional side of branding and the visual experience of business. It is also an honest conversation about what to expect at different phases in your business, and what the indicators are that your business is ready for you to invest in leveling up.

Sharon offers priceless guidance on how to approach branding with a DIY attitude as a fledgling business, and walks us through how to begin the process of hiring a designer when that time comes.

Tune in this week for spicy conversations, unpopular opinions, and genuinely good advice for both new and seasoned business owners about creating a brand that fits you.

Show Notes:

2:41– Getting clear about your zone of genius and ideal clients.

7:43– Witchcraft and creative work.

16:43– What business owners need to know about branding.

20:44– Professional milestones: When is it time to invest in branding?

32:37– Advice for a beginner’s DIY rebrand vs. advice for established businesses hiring a designer.

So You Wanna Be a Witch Episode 131: Your Minimal Viable Business

Connect with this week’s guest, Sharon Wagner:
Website
Instagram

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Episode 144: Witchcraft Isn’t Safe with Britton Boyd and J. Allen Cross

So You Wanna Be a Witch Episode 144: Witchcraft Isn't Safe with Britton Boyd and J. Allen Cross

Do you like your witchcraft dirty and dangerous?

Magic is having a revival right now. Witches are sliding into our DMs, spells are all over our Instagram feeds, and witchcraft is suddenly accessible and trendy. Many of us are revelling in the magical community (literally and figuratively) that the internet gives us. We can connect with others like us! No matter where we live, we can learn from others and share our experiences. It’s amazing!

But there’s another side to this coin. With witchcraft taking the world like a new self-help regimen, it needs to be accessible to everyone. It needs to be safe, it needs to be clean, it needs to be easy, and (if it’s going to sell) it needs to be cute. 

Enter Britton Boyd and J. Allen Cross: two badass witches and practitioners of folk magic in Oregon, asking us to learn our histories, learn our traditions, and be ready to get messy. They are both dedicated to going deep in the witchy archives and getting tactile with their practices. In this episode, they share about the roots of their magic traditions, the value of rules in witchcraft, and why working with spirits isn’t something to take lightly.

If you like badass witches who do downhome folk magic, tune in to this week’s podcast and learn about Britton and J.’s work, hear all about their new podcast, and learn why you should probably make pee part of your practice.

Show notes:

3:00– The rules and requirements of witchcraft

11:42– Christianity and witchcraft

21:58– Working witches

26:45– What are spells?

43:56– Writing on witchcraft and American Brujeria

PRE ORDER American Brujeria!
Praxis of the Witch
J. Allen Cross’s Patheos Column
Sister Carol’s Book of Blessings, Spells, and Folk Magic
Episode 86: Full-time Witch Life with Britton Boyd

Connect with this episode’s guests, Britton Boyd and J. Allen Cross:
J. Allen Cross on Instagram
Britton Boyd on Instagram
Invoking Witchcraft
Archaic Honey
J Allen Cross on Etsy

Connect with your host, Sarah M. Chappell:
Website
Instagram
Facebook

Follow So You Wanna Be A Witch on Instagram and slide into the DMs to let me know what you think of the episode!

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Episode 143: March Energy Reading

So You Wanna Be a Witch Episode 143: March Energy Reading. Tarot cars on a mossy stone wall.

Sometimes, following your desire sucks.

When asked about why we start our own businesses or what our dream life looks like, we’ll often say: “I want to be able to make my own choices!” or “I want to have options and be able to follow my passions!”, right?

When we say these things, when we crave this life of opportunity, we are forgetting that part of the process of choosing is the act of letting go, saying no, and closing doors. When we choose one thing, we are rejecting others and that can be painful. 

March is a culling.

This month, the cards are finding us stuck in the resentment we feel when we face the reality that we actually have to CHOOSE something over something else… and it sucks. It just sucks. We want to grow our business and grow our family. We want to launch new offers and we want to rest. We want to go two totally different directions in our business, but there are only so many hours in a day, in a week, in a month, and we have to choose. And, in choosing, in prioritizing, we might lose something we like. We might lose something we love.

March is a month of tension between the grief of choice and the joy of stepping into the life we truly desire. It is acknowledging both the pain and the excitement of prioritizing what we want and what we need. This month, the cards are clear in asking us to be real about what we want to DO, not how we want to be SEEN, and move forward from there.

Do you love your work because you love being recognized as an expert on it? Or do you love your work because of what you spend your time doing? How would your business change if you didn’t consider what other people thought and you only worried about what brought you fulfillment?

Tune in for a week of hard hitting questions and let me know your answers below.

Show Notes:

3:07– Energy of the Month: Five of Wands, Reversed. The grief of choice.

10:53– Action of the Month: Ten of Cups. Prioritizing emotional fulfillment.

13:47– Release Work of the Month: Six of Wands. Ignoring the accolades.

19:54– Outcome of the Month: Four of Cups, Reversed. Make decisions based on your wholeness.

Connect with your host, Sarah M. Chappell:
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Episode 142: Protecting Your Business Vision

So You Wanna Be a Witch Episode 142: Protecting Your Business Vision. Sarah Chappell standing in front of a river with her eyes closed and hands over her heart.

How do you take feedback?

Do you go looking for it? Do you ignore it? Do you filter it? Are you compelled to respond to all of it?

Feedback is so engaging and I don’t know many entrepreneurs who don’t get emotionally pulled into other people’s opinions about how they are running their business.

We created our business to serve people and so we want people to be pleased! It is hard to hear that someone wants us or our business to be different. It can be hard to say no to people who want more from us. 

But we also need feedback! Without feedback from our customers, we are bulldozing ahead with our ideas without actually checking to see what is serving people! And no matter how much we love our work and how great we think our ideas are, if they aren’t connecting with the people we want to serve, then they are not going to be successful. 

Not all problems are yours to solve! Learning to tune out feedback from folks who want you to BE different is one of the most important emotional skills business owners can develop!

Too much feedback can distort your personal vision for your business and the work you want to be doing in the world. Not enough feedback can keep you ignorant as to why your business isn’t growing in the ways that you hoped. As always: balance is key!

So, this episode is dedicated to just that: Collecting, filtering, and managing feedback while holding your personal vision in the center of all your actions. It is possible to be solutions-oriented when it comes to feedback!

Join me this week to learn how I collect and manage feedback in my own business and for some homework assignments that invite you to make feedback a crucial tool in your business!

And if you are an established business owner with a clear vision that you are ready to SCALE, check out the Holistic Business Incubator: a three-month program to guide you through creating a personalized Scalable Sales System for the work you already love that you can use again and again to generate revenue without being “on” all the time. 

Join the Holistic Business Incubator

Show Notes:

3:36– Feedback boundaries.

10:02– Get the feedback that you need!

11:55– Solutions-oriented feedback management

18:01– The stages of the creation cycle.

Episode 134: A Commitment to Authenticity
Airtable
Devos Divine Law
Indie Law

Connect with your host, Sarah M. Chappell:
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