Episode 12: Rachel Budde


Ep 12 Rachel Budde.png

I have always been rather vain. Nothing wrong with that – I am a Libra, after all. But I care about how I look, how others perceive me, and the shape of the space I take up in this world. When I got sober and started back on the path of herbalism and alternative healing, I felt like I had to abandon any interest in my physicality. It seemed wrong to dress like I always had, to care about fashion or beauty, to wear makeup and spend time on my skin. I threw it all out, bought a bunch of linen, and focused my mind on more noble pursuits.

It was a little bit bullshit. But the fear that I feel, the fear that adornment is somehow a less worthy use of my time and energy, is very real. Rachel Budde joins me this episode to share about her journey as an artist and herbalist to become the founder of Fat and the Moon. Rachel’s product line is almost exclusively topical. She makes everything from deodorant and tooth powder to lipstick and eye kohl. She finds the ritual in adornment, the necessity in decoration. By drawing on her family’s Slovenian heritage and her own studies, she moves beauty and self-care from the profane to the sacred.

Rachel also dives into the development of her business as an extension of her artistic practice, creating a book proposal, and the idea of skin as the edge where we meet the world.

You can listen to the interview below, or on the podcasting platform of your choice. If you enjoy the show, please leave a review on iTunes so Rachel’s message can reach more folks.

(By the way, my darling and very loud dog makes a cameo in the middle of the interview. She feels very strongly about finding traditional ways of knowing without engaging in cultural appropriation, and wanted to make sure to share her opinion.)

Listen on Google Play Music

Show Notes

Connect with Rachel:
Fat and the Moon Website
Rachel’s Website

Rachel has studied with Joshua Muscat, Isla Burgess, Aviva Romm, and Kathleen Harrison. She also had training in Hakomi somatic psychotherapy.

Rachel mentioned her friends and stockist Kitkitdizzi.

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Episode 11: Sarah’s Soliloquy


Today’s episode is brought to you by me fucking up. That’s right: I’m a fuckup. I failed. I fail every day, in business and in life. And that’s just fine! My scheduling error gave me the opportunity to speak directly to you, to share my thoughts, and to directly ask you to join the conversation.

In this episode, I discuss mental health, cultural appropriation and white supremacy, spiritual dogma, alcoholism, and pricing services that are seen as gifts from spirit. I look at my success programming and privilege, and how that gets in the way of my work. I talk about my family, and our ancestral history as slave owners and segregationists in North Carolina. I speak frankly about how hard it is to be my own boss, how I routinely fuck up, and how applying my own extensive marketing experience to my own business is challenging. I share how my business tanked in June, resulting in a mental health crisis that led me to shutdown for the summer.

It’s a lot. It’s a little rambly. It is probably offensive. I encourage you to listen, and then to reach out. Comment here or on Instagram. Let me know what you think. Question me. Share your stories and experiences. Let’s build a body of knowledge that can help us all to find the path.

(The sound quality isn’t amazing, and I apologize for that. Turns out it’s a lot harder to get clean audio living in a city! My mountain home was a touch more quiet. I’m working to make it better for the next episodes.)

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Show Notes

I mention three previous podcast episodes. Check out Anna Toonk for a discussion of pricing, and Ren Zatopek and Asia Suler for creating direct relationships with spirit rather than appropriating cultures and traditions. Ren also talks about money in a way that is deeply illuminating.

This blog post by Layla Saad does a much better job of talking about white supremacy, service, and spiritual business than I did. I recommend you read it.

Janet Kent of Medicine County Herbs is amazing and developed the herbal protocol I’m on for depression and anxiety.

My blog rant about the necessity of alcohol-free herbalism can be found here.

A quick primer on Antifa.

I’m really excited by new and diverse voices in tarot deck creation. Check out the Dusk II Onyx and Slow Holler decks.

Would you like to support the production of So You Wanna Be A Witch? I gratefully welcome your donations.


Episode 10: Asia Suler


Oh my goodness I don’t know where to start with Asia Suler of One Willow Apothecaries. By gushing, I suppose. Asia’s work and life have shown me what is possible when we meld passion, service, and business-savvy. Asia is a teacher, writer, and herbalist with a beautiful vibrational remedy product line and magical classes. She recently completed a 6-figure launch of her first extensive online course, Intuitive Plant Medicine, and has a thriving one-on-one healing practice.

Asia is a woman who can share deeply personal and inspiring stories about plant allies and connecting with her wider self, and also talk shop about online marketing and content creation! She navigates that space with grace, and in this episode she opens up about starting her business while on food stamps, chronic pain as initiatory experience, and being in direct relationship with the wider world.

You can listen below or on the podcasting platform of your choice. If you enjoy So You Wanna Be A Witch, please leave a review on iTunes to help us reach more soul-centered entrepreneurs and the people who love them!

Listen on Google Play Music

Show Notes

Connect with Asia:

Asia mentioned an influential professor, Molly McGlennen.

Asia studied at and later helped to develop the online courses of the Chestnut School of Herbal Medicine.

We discussed the high priestess of online business, Marie Forleo. I first learned of Marie from Asia, and remain deeply grateful to that introduction to modern online marketing.

Want to support the production of So You Wanna Be A Witch? I gratefully welcome your donations.