Episode 193: Astrology as a Texturizer with Bess Matassa

Astrology isn’t here to dictate your life.

Astrology is a map. 

A terrain for life. 

A red carpet to possibility.

This week on the podcast, I’m thrilled to be joined by Bess Matassa, PhD, a New York-based astrologer and tarot reader who serves up mystical self-inquiry with a side of play, poetry, and pop music. 

Bess is the co-author of The Numinous Astro Deck (Sterling, 2019); the author of Zodiac Signs: Leo and Virgo (Sterling, 2020), and The Numinous Cosmic Year: Your Astrological Almanac (Aster, 2021); and has been a celestial consultant for platforms and institutions including Teen Vogue, Almay cosmetics, Ace Hotel, and the Rubin Museum of Art. When not combing the cosmos, Bess can be spotted sporting hot pink lipstick while wandering deserts and tropics. 

In this episode, Bess shares the story that led her from a young child reading pop-up astrology books to an astrologer, tarot reader, and author. She talks about her very exciting new book and the process of writing an entire year of upcoming astrology. Bess and I also discuss the element of truth, embodiment in business, and using astrology as a tool of possibility. 

Tune in to consider a new relationship with astrology and tarot so you can apply this roadmap to possibility within your business.

And if you loved hearing from Bess, be sure to grab yourself a copy of her new book, The Numinous Cosmic Year: Your Astrological Almanac, from your favorite book store!

Show Notes:

2:15 – Astrology and tarot as texturizers 

11:50 – Breaking down to break through

16:10 – The practical application of astrology within the realm of business

28:40 – The Numinous Cosmic Year: Your Astrological Almanac and how Bess approached writing an entire year of astrology

36:50 – The element of trust 

Cosmic Capsule Collection (Use code STARSCHOOL for 20% off enrollment until December 4th)

Work with Bess (Use code WITCHERY for 20% off one-on-one astrology and tarot readings)

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Episode 192: November Energy Reading

So You Wanna Be A Witch Episode 192: November Energy Reading. Sarah M. Chappell's hands prepare to flip the top card of a tarot deck.

You have a choice.

Y’all, it’s been a few months since we’ve done an energy reading.

But today, with the north winds blowing from the realm of fate, I am pulled to my altar, back to the cards, and into that trance between fate and free will. 

With the cards giving us our question today, we approach a fork in the road. 

We are given an opportunity to decide what relationship we want to have with the parts of us that betray ourselves within our business. 

Do we continue as we have been or is there another option?

The cards are telling us that November is about choosing a different path. We can look at that relationship and choose differently. 

Tune in this week to learn more about what the cards are telling us about the month of November so you can establish a healthier relationship with your business. And don’t forget to hop on over to the Holistic Business Academy, the doors are open!

Show Notes:

3:03 Tarot as a tool for business 

9:00 The question at hand: The Seven of Staves. How do we want to treat the parts of ourselves that continue to hurt us? 

17:45 If we continue as we have been: The Ten of Staves. It feels like poison.

20:25 Our other option: The Font. The headwaters of truth.

Holistic Business Academy

Episode 182: Developmental Trauma with Fanny Priest

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Episode 191: What’s Wrong With My Marketing?

So You Wanna Be A Witch Episode 191: What's Wrong With My Marketing? Sarah M. Chappell sits at her desk looking curiously at her laptop.

My marketing bombed.

Yep, that’s right. This past week, I shared a post, and it completely bombed.

And it made me think twice about how I’ve been feeling, what my state of mind is, and what message my audience was looking for that I didn’t provide.

They can’t all be winners. 

Everything you post is not going to get a thousand likes and comments. 

But if your post bombs completely, there is a reason.

There is something wrong.

So, what do you do with a post that bombed? 

What does the lack of success say about the post? 

Do you have to toss out the whole idea after you spent 30 hours writing it?

In this episode, I’m teaching you the steps of triaging a post that failed. And I’m actually assessing my own failed post live for you so you can learn from my mistakes. 

Y’all, if you’ve ever asked yourself “what’s wrong with my marketing?,” this episode is for you. 

Tune in so next time you’re having a marketing SOS moment you know exactly what steps to follow so you can assess and move on.

Show Notes:

0:00 – Reminder of upcoming changes

3:00 – Ineffective marketing

7:04 – Marketing SOS triage

21:50 – A live assessment

Free Live Training: How To Attract Your Ideal Customers Without Doing All The Things

Episode 170: Hard Work vs. Hustle

HBA: Your Marketing Communication Lesson

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Episode 190: When Will You Be Successful?

So You Wanna Be A Witch Episode 190: When Will You Be Successful? Sarah M. Chapell smiles and gazes off into the distance.

What is success?

You’re probably scrolling through Instagram and seeing other small business owners boasting about their biz achievements, going on expensive vacations, or talking about their six-figure businesses.

And seeing these posts might have you wondering if you’re ever going to get there.

If you’re ever going to be able to afford that big, expensive vacation.

If you’re ever going to own a six-figure business.

And let’s be clear: just because someone is posting about their six-figure business doesn’t mean they’re making six-figures a year.

What you see on the surface of social media is not an accurate depiction of someone’s business. You have no idea what they did to get there. You have no idea what those numbers actually mean. 

Was that their gross or net income? 

How much did they spend to make that? 

Did they pay for that vacation or did someone else?

Trust me when I say that social media is not giving you a true image of success.

This week on the podcast I’m answering a question you’ve likely wondered about and maybe even asked: when will I be successful? I’m encouraging you to look at how you measure success. To think about what being successful would feel like, what your life would look like, and how to set goals to help you get there.

Tune in so you can create your own vision of success and set yourself up to achieve it.

Show Notes:

1:15 – What does success mean? 

9:25 – What are you comparing to?

13:30 – My personal growth trajectory

20:00 – What I see with my customers

23:40 – Unfair advantages

Anna Toonk The Soul Unity

Episode 37: Pitching Corporate with Anna Toonk

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