Episode 122: Lessons From a Year of HBA

Episode 122 So You Wanna Be a Witch. Lessons From a Year in HBA. Sarah Chappell looking open-mouth excited in front of her laptop.Happy Anniversary, HBA!

Can you believe that it’s been a year since I first launched the Holistic Business Academy? I sure can’t. When I first rolled it out last fall, I could never have imagined what this year was going to hold. I wasn’t “ready” and I had never done something like this before. Yet, here we stand and I just couldn’t be more proud. 

So, this week on the podcast I am taking you through all the big lessons I have learned in my first year of running a membership site. I want to share all the things I am so glad I did, all the things I’m learning I need to do differently, and what it takes to keep the humanity I cherish in a scalable business.

Join me this week, as I get real vulnerable with my revenue numbers and even more excited about my goals for HBA.

Show Notes:

3:59– How I set us up for success.

9:58– My day-to-day work as the owner of a membership site.

16:04– Not everyone likes me and that’s ok!

26:59– The reality of scale: More help, please!

45:52– The Seven Figure Mindset and my goals for moving forward.

Free Training: How to Impact More People Without Working Crazy Hours
Episode 120: The Three Pillars of Holistic Business
Your Dinner is Planned

Haley Burkhead’s Recurring Profit Program
Jasmine Star

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Elemental Self-Care with Gabriela Herstik

episode 121 So You Wanna Be a Witch. Gabriela Herstik looking down over her shoulder in front of a pink curtain and flowers.

This week, I am so excited to be talking with author, fashion alchemist, and fellow witch Gabriela Herstik! Gabriela is legitimately GLAMOROUS and reminds us that we can still reject standards of beauty, while embracing fashion, beauty, and artistry in clothing as everyday magic.

With a new guided journal coming out, Gabriela has a lot to say about self-care. Gabriela is a practitioner of elemental magic and in this episode, she takes us deep into the ways we can connect with the elements to structure the rituals of our self-care. She shares real examples of practices she uses and suggestions for ways to get more in touch with this way of relating to ourselves and our world.

Join us this week and hear us talk about our quarantine underwear. Yes, quarantine underwear.

Show Notes:

8:12– Fashion, glamour, and witchcraft.

14:56– Daily magic as self care

19:10– Working with the system of the elements

29:14– Insight into Gabriela’s books, including her new one: Embody Your Magick, coming out this month.

Pre order: Embody Your Magick: A Guided Journal for the Modern Witch
Bewitching the Elements
High Priestess Column

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Episode 120: The Three Pillars of Holistic Business

ep 120 So You Wanna Be a Witch: The 3 Pillars of Holistic Business. Sarah Chappell smirking at the camera in front of a green wall.

Ever curious about what goes on behind closed doors over at the Holistic Business Academy? This week on the podcast, I’m taking an episode to share the basics of the framework I teach in HBA. 

What does it mean to call a business “holistic”? What are the foundational steps of growing a business that supports you and your community? Why does business matter? More crucially: why is small business important in the context of all the big crises and change happening in our world right now? How do we apply these ideas in real, tangible ways that impact our experiences, our businesses, and our spheres of influence? I talk about all of this and more, as I break down the three pillars of creating and growing a holistic business.

Join me this week and take a step toward actualizing the business owner you want to be.

And if this episode left you wanting more, be sure to check out our free training, which will take you deeper into the HBA framework:

Free Training

Show Notes:

0:36– Understanding the importance of your business in the context of Big World Problems

5:11– Introduction to the three pillars of holistic business

7:39– First pillar: Become

19:14– Second pillar: Attract

26:11– Third pillar: Convert

SYWBW Facebook group: Free Coaching Fridays

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Episode 119: September Energy Reading

Episode 119 So You Wanna Be a Witch: September Energy Reading. Coffee cup and 3 tarot cards pulled from a deck on a white table

September is a month of reversals, y’all. Literally every card! This month, we’re looking at what we have already done and what we are still resisting. It’s a wake up call, a celebration, a pause, and a calling in.

Are you over-consuming to cover shame and insecurity? Remember that consumption isn’t just for cake and Amazon. Sometimes it’s knowledge, classes, books, social media, and external validation, too! We have four months left of 2020, and it’s time to consider what we really want to do with them.

These cards remind us to pause, to take stock of what we have done, and celebrate everything we can think of. September calls us to community accountability and personal empowerment. It calls us strategy, instead of stagnation. 

Tune in this week and remember the joy we are fighting for.

Show Notes:

1:30– Energy of the Month: 4 of wands reversed. Celebrate yourself

8:54– Action of the Month: Queen of wands reversed. Find your personal power.

18:24– Release Work of the Month: 3 of cups reversed. Personal agency in community.

25:35– Outcome of the Month: 7 of swords reversed. Strategy is magic.

How to Impact More People Without Working Crazy Hours

Craft Your Biz

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Episode 118: Crafting a Cohesive Business with Tenae Stewart

Episode 118 So You Wanna Be A Witch: Crafting a Cohesive Business with Tenae Stewart. Tenae smiling in front of a tree.

This week, I am so excited to introduce you to Tenae Stewart! Tenae is a professional witch, author, astrologer, and self-love and empowerment coach. She helps people discover how empowering simple witchcraft and rituals can be in their real, daily lives. Her first book, The Modern Witch’s Guide to Magickal Self-Care, will be released in October!

In this episode, Tenae shares the story of the Witch of Lupine Hollow and finding the threads that tie her work together into one business. She talks about her very exciting upcoming book and the process of pitching, writing, and refining her work into something so tangible. Tenae and I also discuss creating a cohesive vision for a business and how to form a model for it that is actually sustainable. 

Tune in this week to get some major overlapping Aries energy and travel back to olden times: the days of Pinterest.

And if you loved hearing from Tenae, make sure to pre-order her new book with the link below: Book for Pre-Order 

Show Notes:

1:50– Where Tenae started and how she created a cohesive business

6:45– The Modern Witch’s Guide to Magickal Self-Care

18:14– What is the difference between reading a book, taking a course, and actually working with someone?

25:10– Pinterest (yes, Pinterest), evergreen funnels, and the tools that drive sustainable business

41:28– Membership models, scaling, and The Starlight Coven.

The Starlight Coven

The Lavender and Lupine School of Magick

Daphna Romanoff

Connect with this week’s guest, Tenae Stewart:

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Episode 117: Your Actual Job as an Entrepreneur

episode 117 So You Wanna Be A Witch. Your Actual Job as an Entrepreneur. Sarah Chappell smiling as she interacts with a barista.

I get a lot of this in my DMs: “Hey Sarah! I’m really excited to be getting my business off the ground, but I have no idea where to start! I’m so overwhelmed! Can you help point me in the right direction? Or… any direction?”

Starting your first business can be overwhelming because there are so many things that need to get done, and probably even more that you haven’t thought of yet! Where do you focus? What do you save for later? Were the three hours you spent debating between fonts for your webpage really worth it? (Probably not, y’all.)

This episode is for you! And it’s also for you business owners who are looking ahead and trying to figure out where to grow and how to move your business forward.

In this episode, I talk about inertia, procrastination, and clarity. I point out the most common places I see people wasting their energy, and remind business owners what their three concrete jobs are. I break down how to think about the money you make in relation to the offers you create, and invite you to answer some specific, clarifying questions about your business. Ultimately, I want you walking away from this episode with a strong idea of what results you get from the tasks you do, so that you easily know what to prioritize, what to delegate, and what not to bother with.

Join us this week to refocus and get the most out of your time and energy as a business owner. 

If you loved this episode and want more, you’ll be excited to hear that the Holistic Business Academy is re-opening to the public in September! 

Join the Waitlist Now

Show Notes:

00:57– Inertia and the top newbie mistake.

5:36– Clarity: Your primary focus when starting or growing a business.

9:13– Your main jobs as a business owner

14:51– Re-thinking the tasks that make up your work week.

Craft Your Biz
Episode 112: Selling Like an Actual Human
Episode 113: You Don’t Need More Followers

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Episode 116: Instagram Wizardry and Land Stewardship with Cat from @theolivetreesandthemoon

episode 116 so you wanna be a witch theolivetreesandthemoon. Side view of Cat looking down at her knitting.

You probably know Cat from her beautiful instagram account @theolivetreesandthemoon. She is a land steward, knitter, folk herbalist and mother who believes in the magic of where one stands, deeply rooted in bio-regional characteristics. Her grid is a gorgeous collection of snapshots from her life on a dreamy hill in Portugal that will have you drooling over some Slow Living fantasies. But did you know about her secret life?

In this episode, I do get to talk with her about her process of finding home on the land she lives on, creating community, and finding groundedness in the act of making. I also get her to spill a dark secret: her grid aesthetics landed her a job as a social media consultant!

So, after we cover the ins and outs of her dreamy life, we dive into the messy world of social media: the beauty of the connection, and the false sense of intimacy. The inspiration and the comparison. The information superhighway and the echo chamber of opinions. Cat shares the ways that consulting has changed her relationship with social media and the boundaries she needs to keep her personal life separate from her professional one. She talks about the phenomenon of shock, when followers find out that instagram influencers do not share their politics and why it is so important to take activism offline and into our physical communities. 

Join us this week for a reality check on what goes on behind your favorite social media accounts and a reminder to go outside and make something with your hands.

Show Notes:

5:00– How did you come to the land you live on?

15:00– Building a house vs. inheriting the story and tending the story of old homes

21:26– The duality of being a homesteader and being something of a public figure because of social media.

27:23– Boundaries between professional and personal social media

35:33– The false intimacy of social media and the echo chambers of the internet: Yes, that person you’ve followed for years might actually be racist!

Connect with this week’s guest, Cat:
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Episode 115: August Energy Reading

Are you the kind of person who likes good news first? Or bad news first? Which order do you want them in this month? August has some really big dreams and some really hard work, and the cards are telling us that we can’t pick and choose, we have to take the whole deal. 

This month, we are being called into ourselves. We are being called to remember our passion. What lights you up? When are you the best leader? What do you get up excited and ready to do? Ignore your customers for a minute (but like, not much longer than that. I know they are important to you!) and remember the things that drive you, instead of responding to what others demand of you. These are the things that August is screaming for! 

Of course, to make room for new, we have to get rid of the old and that is the harder work of this month. We have a choice: let go of the things that aren’t serving us, or have those doors closed in our faces. Passion and excitement aren’t always enough to cover the pain and discomfort of letting go and the cards warn us that it might be painful.

August calls us to walk away from Good Enough and face the unknown for the sake of a better world. 

Tune in this week to be reminded of what drives you and to be held in the hard space of saying goodbye to what doesn’t. Then come on over to instagram and tell me all about it! Let’s celebrate these big steps with each other!

Show Notes:

00:25– Energy of the Month: 8 of Cups. Doors Close.

13:04– Action of the Month: King of Wands. Passion First.

17:05– Release Work of the Month: The Lovers. Be Selfish.

22:16– Outcome of the Month: 2 of Pentacles, reversed. Your Choice.

Episode 113: You Don’t Need More Followers

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Episode 114: Alignment isn’t Always Easy with Jen Casey

So You Wanna Be a Witch Episode 114: Jen Casey smiling at the camera, in front of a window

This week, I talk to one of my amazing business mentors, Jen Casey! Jen is an incredibly successful brain-based business coach and neuro-linguistic programming coach, who supports people running high level coaching programs. She runs the mastermind that I am personally in, so I already know how brilliant she is! I’m so excited to have her here, so that you can get at this brilliance, too.

Jen shares her wild journey from therapist’s kid, to performer, to the amazing coach she is today (with a few more stops along the road). We discuss WTF coaching actually is (and is not) and she tells us how learning neuro-linguistic programming completely changed Jen’s work. She shares her breakdown of the hilariously accurate archetypes that pop up in every coaching program and how she revamped her program to ensure better success for all her customers.

I ask Jen about sustainability in our work and how she keeps up motivation over the long haul. We talk about the difference between hustle and burnout and the concept of being “aligned” in our work; how different times call for different kinds of action; how we discern between when we are forcing ourselves into something we aren’t meant to do, vs. when we are putting in the necessary effort to be masterful. She even manages to successfully rope in a golfing metaphor? I know.

Finally, we dive into one of Jen’s favorite topics: finding your niche! She shares tips on how to have an online presence that people actually care about and shares the three biggest mistakes people make, while they are trying to help everyone.

Tune in this week and be inspired to really fall in love with your customers and their experience!


Show Notes:

2:09– What is coaching? How did you get into it and how did it evolve for you?

18:37– How do you sustain momentum and motivation over the long haul?

26:51– How do you tell the difference between what is unaligned and what just takes work?

36:13– Niching: 3 biggest mistakes people make by trying to “help everyone”

The Inner Boss Podcast

Free Master Class: How to Launch a Profitable Online Coaching Program

Connect with this week’s guest, Jen Casey:
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Online Coaches Make Bank Facebook Group

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Episode 113: You Don’t Need More Followers

so you wanna be a witch episode 113: you don't need more followers. Sarah Chappell making a shocked face while pointing to a spot on a wall

Last week on the podcast, I talked about the concept of marketing and selling with authenticity. This week, I want to piggyback off of that and dedicate an entire episode to a giant misunderstanding I see in small business marketing: folks are focusing on the wrong numbers.

More followers on social media does not mean more sales in your business! 

If you have been listening to this podcast for a while, you know that I am an advocate of social media. I am quick to jump to its defense when people get on their soap boxes about how digital connection is the demise of human connection. I do actually love Instagram! It’s just not the focus of my business.

The focus of my business is in finding the people who want my work, selling it to them, and then giving it to them, and doing that as effectively as possible through high sales conversion rates.

And why are my conversion rates higher than the average in the world of online sales and marketing? Because I dropped my obsession with middle school-esque popularity and focused my attention on service, which is really just another way to say sales.

Join me this week to get the download on why selling is service, not sleaze. And if you find yourself wanting more details and concrete steps to make these changes in your own business, please join me on July 20th for a free training on this very topic!

Free Training on July 20th: How to Sell Without Selling Out

Show Notes:

0:57– You don’t have an audience problem, you have a sales problem.

7:20– The disconnect: Your sales system

10:52– Make the shift: it will be a relief!

14:36– Selling authentically: What is “too much” promotion?

Connect with your host, Sarah M. Chappell:
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