Episode 164: Starting an Online Business

So You Wanna Be A Witch Episode 164: Starting an Online Business. Sarah Chappell smiles in a cafe with a mug of coffee.

What’s stopping you?

No, really, I want to know: What’s stopping you from putting your all into the business you’ve been dreaming of?

Finances?

Imposter Syndrome?

Have you started your business but you’re not making enough money to sustain yourself?

A lot of the people I work with are just starting out, transitioning to the online space, or aren’t seeing the income they need to fully dedicate themselves to their business.

This week on the podcast, I answer the number one question I get from spiritual entrepreneurs: how to start your online business.

I give you a quickstart guide so that you can walk away ready to dive in. I talk about the importance of being realistic about your reality, the language you should be using to convey the transformation of your offer, and the three key strategic investments you should be making.

If I were starting my business over today, this is exactly what I would prioritize.

So, grab a pen and paper or open a blank document; you’re going to want to take notes so you can take action today and start your sustainable online business.

Show Notes:

3:28 This is a real business

9:27 Knowing your finances

16:00 Creating an offer that has a clear transformation

20:50 Strategic investments

HBA Waitlist
Episode 162: High End Offers That Sell
Episode 151: Self-Funding Your Business
Episode 153: Business on a Budget Redux
This Week’s Quick Coaching Episode
Liz Melville: Ad’s On Fire
If you are an HBA Member: Projection Spreadsheet

Connect with your host, Sarah M. Chappell:
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Facebook

Follow So You Wanna Be A Witch on Instagram and slide into the DMs to let me know what you think of the episode!

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Episode 163: Quick Coaching with Sarah. Niching Down, Community Engagement, and Group Programs on a Budget.

Quick Coaching with Sarah Chappell. Sarah Chappell sitting in a cafe and smiling into the camera.

Are your vast interests killing your business?

This week on Quick Coaching with Sarah, we are diving into the topics of specificity, money, and community. Tune in so you can walk away ready to define your niche.

We discuss:

1:05 Niching down: Picking and defining your niche

20:15 How do you decide what to focus on and prioritize when you’re starting out?

24:38 Is there a way to do group programs with a low budget?

35:37 Tips for cultivating a community when engagement is draining

38:48 Do you recommend a program to take in payments for coaching programs?

Want to get coached? Hop on over to Instagram on Wednesday afternoons where Sarah has an “ask me anything” box up in her stories! Every Thursday around 1pm ET, Sarah goes live to answer these questions. You can tune in on Instagram or catch the recording here on the podcast every Tuesday.

Learn something new? Share this with a friend! Knowledge is power and free coaching is all about making this knowledge accessible to all!

Episode 153: Business on a Budget Redux

If you are an HBA Member:
Core Identity Customer Lesson
But I’m Multi-Passionate Lesson
Needs Lesson
Desires Lesson
Values and Vision Lesson
Tech Kit

Connect with your host, Sarah M. Chappell:
Website
Instagram
Facebook

Follow So You Wanna Be A Witch on Instagram and slide into the DMs to let me know what you think of the episode!

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Episode 162: High-End Offers That Sell

So You Wanna Be A Witch Episode 162: High-End Offers That Sell. Sarah Chappell sits in a cafe smiling.

Do you want to make more money?

Having a high-priced offer is the fastest way to make money in your business.

This week, I’m switching up my focus on scalability, helping more people, and accessible pricing, and delving into high-end offers.

One-to-one high-end offers are designed to help a specific person at a specific point in their journey, rather than being available to many people with different needs. These offers cost more and are customized, meaning they aren’t scalable and often require more of your time.

So how do you create a high-end offer that is worthy of the price, truly supports your customer, and honors your boundaries so you’re not adding superfluous features in order to feel good enough to sell it?

Glad you asked! Tune into the podcast to learn the key elements of a high-end offer and walk away ready to make more money.

Show Notes:

1:40 Why you might want a high-end offer

4:08 What you need to have a really fantastic high-end offer

14:00 Creating an excellent onboarding experience

19:30 Making the offer special

23:53 High-end offer ideas

Connect with your host, Sarah M. Chappell:
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Facebook

Follow So You Wanna Be A Witch on Instagram and slide into the DMs to let me know what you think of the episode!

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Episode 161: Quick Coaching with Sarah. Price Changes, Self-Trust, and Treating Your Business Assets as Business Assets.

Quick Coaching with Sarah Chappell. Sarah Chappell sitting in a cafe and smiling into the camera.

What is your lack of self-trust costing you?

This week on Quick Coaching with Sarah, we are discussing simplicity, clarity, and self-trust. From avoiding blurred lines when using Instagram for business to the importance of clear communication when it comes to price changes and defining your offer. 

We answer:

1:01 – How to raise prices, especially for existing customers

7:31 – Instagram for business: private vs. public vs. biz?

11:27 – How to keep things simple and focused

(If this question resonates with you and you are an HBA member, check out the But I’m Multi-Passionate lesson here!)

19:50 – How to know when to get guidance/coaching vs. just trust yourself?

26:23 – Should you be following back customers?

Want to get coached? Hop on over to Instagram on Wednesday afternoons where Sarah has an “ask me anything” box up in her stories! Every Thursday around 1pm ET, Sarah goes live to answer these questions. You can tune in on Instagram or catch the recording here on the podcast every Tuesday.

Learn something new? Share this with a friend! Knowledge is power and free coaching is all about making this knowledge accessible to all!

Connect with your host, Sarah M. Chappell:
Website
Instagram
Facebook

Follow So You Wanna Be A Witch on Instagram and slide into the DMs to let me know what you think of the episode!

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Episode 160: Business Bottlenecks

So You Wanna Be a Witch Episode 160: Business Bottlenecks

What’s your problem?

If balls are getting dropped, to-do lists are piling up, and you find yourself avoiding crucial tasks, you have a problem.

If you find yourself irritable and resenting your customers, your employees, or maybe turning that blaming voice in on yourself, you have a problem.

But that problem may not be what you think! It probably isn’t that your customers are demanding too much of you. It probably isn’t that every person you have ever hired is incompetent. And it also probably isn’t that you are doomed to fail because of who you are as a person.

These feelings could actually be symptoms of a pretty simple problem, a problem you are probably already having in your business and one you will definitely run into as you continue to grow: business bottlenecks.

Bottlenecking is something that is talked about in Big Business and often seems like it wouldn’t be an issue for a business with a handful of employees, let alone a single-person business! But a bottleneck is just a narrow point in your business that disrupts the flow of activity, and that can happen at ANY stage of business. In fact, it probably happens WAY earlier than you think.

In this episode, I explain the three main types of bottlenecking and give you a step-by-step process for how to identify and fix bottlenecks as soon as the symptoms arise.

Tune in this week with a pen and paper and get ready to make some lists that allow you to get out of your own way!

Show Notes:

0:54–What is a bottleneck and is it really YOUR issue?

4:47– Three main types of bottlenecks

6:16– How to identify your bottlenecks and what to do about it

15:23– Bottlenecks in a team

21:43– A personal theory of management

Connect with your host, Sarah M. Chappell:
Website
Instagram
Facebook

Follow So You Wanna Be A Witch on Instagram and slide into the DMs to let me know what you think of the episode!

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Episode 159: Quick Coaching with Sarah. Hiring, Combating Intimidation, and Creating in the Face of Doom.

Quick Coaching with Sarah Chappell. Sarah Chappell sitting in a cafe and smiling into the camera.

New things only come from change!

This week, we are facing the vulnerability of change.

Change is challenging, whether we are starting a new project, accepting help, or facing climate destruction! Whether the change is something we are excited about, or something we fear, it is a very vulnerable state that brings up new problems AND new opportunities.

Remember, it’s YOUR job to solve YOUR problems. No one else can solve them for you!

This week, we are tackling:

1:50– How to know when an employee isn’t working vs. when you need to be a better manager

(If this segment was helpful for you, be sure to tune in on Thursday for a longer episode about bottlenecking in business! Until then, here’s the Instagram Cliffnotes version.)

17:31– Bite-sized business: how to make starting a business less intimidating.

28:52– Creating in the face of doom: entrepreneurship in a culture of collapse.

Want to get coached? Hop on over to Instagram on Wednesday afternoons where Sarah has an “ask me anything” box up in her stories! Every Thursday around 1pm ET, Sarah goes live to answer these questions. You can tune in on Instagram or catch the recording here on the podcast every Tuesday.

Learn something new? Share this with a friend! Knowledge is power and free coaching is all about making this knowledge accessible to all!

Connect with your host, Sarah M. Chappell:
Website
Instagram
Facebook

Follow So You Wanna Be A Witch on Instagram and slide into the DMs to let me know what you think of the episode!

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Episode 158: June Energy Reading

So You Wanna Be a Witch Episode 158: June Energy Reading. Sarah's hangs shuffling a tarot deck on a rock wall

Business is a trickster!

Sometimes, we dedicate ourselves to a system and see dramatic results. Sometimes, we do everything “right” and flop, but the random offer that we threw up in a whirl of inspiration (and little forethought) is wildly successful.

Y’all know I love systems and data, but this month the cards are letting us know that we will be rewarded for straying from the beaten path. This month, we are being invited to play with the parts of ourselves that feel dangerous and the business strategies that stretch our comfort zone.

June is about playing the game and playing with fire. We are asked to firmly center our purpose, while being fast and loose with our methods. We are asked to take risks with what feels “right” for us, trusting our moral compass and trusting that we have a solid sense of self to return home to.

Tune in this week for this month’s business energy reading and let me challenge you into writing your own personal Business Manifesto!

Show Notes:

1:17– Energy of the Month: The Devil. How we do we learn from a teacher we cannot trust?

6:16– Action of the Month: Queen of Blades. Boundaries and the capacity for imagination.

10:55– Release of the Month: Jack of Blades. Give up the fight.

17:29: Outcome of the Month: Three of Staves. #winning.

Connect with your host, Sarah M. Chappell:
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Facebook

Follow So You Wanna Be A Witch on Instagram and slide into the DMs to let me know what you think of the episode!

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Episode 157: Quick Coaching with Sarah. Jealousy, Going Full-Time, and What to do When Everything Feels Wrong

Quick Coaching with Sarah Chappell. Sarah Chappell sitting in a cafe and smiling into the camera.

What do you really know about yourself?

This week on Quick Coaching with Sarah, we are looking at what self knowledge can do for our biggest challenges and biggest feelings, from jealousy to risk management to networking and, of course, what to do when we get so overwhelmed that we can’t find our way forward.

1:20– Dealing with feelings of comparison and competition

10:14– Risk management and dropping the Day Job

15:23– Negotiating risk management with a partner

18:26– Changing your niche and networking strategies

24:15– What to do when everything feels wrong

Want to get coached? Hop on over to Instagram on Wednesday afternoons where Sarah has an “ask me anything” box up in her stories! Every Thursday around 1pm ET, Sarah goes live to answer these questions. You can tune in on Instagram or catch the recording here on the podcast every Tuesday.

Learn something new? Share this with a friend! Knowledge is power and free coaching is all about making this knowledge accessible to all!

Episode 55: Going Full-Time with your business

Connect with your host, Sarah M. Chappell:
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Follow So You Wanna Be A Witch on Instagram and slide into the DMs to let me know what you think of the episode!

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Episode 156: What’s in a “Good Job”?

So You Wanna Be a Witch Episode 156: What's in a "Good Job"? Sarah Chappell smiling into the camera.

Who tells you that you’re doing a good job?

If you are a grown-up, solo entrepreneur, you don’t have a boss or a teacher or a parent telling you that you checked all your boxes and gotten a good report card. So, whose voice do you hear at the end of the day when you declare “I did a good job!” or “I didn’t measure up”?

Is that voice measuring your work against your values? Or the values of a system you are trying to create your way out of? Do you WANT to believe the archetypes of The Boss, The Teacher, and The Parent that live in our minds rent free?

As an entrepreneur, YOU get to decide what defines a good job! YOU get to decide what metrics you use to define good work. YOUR values are what matter!

This week on the podcast, I am picking apart the concept of the goodness, redefining what a “Good Job” is, and giving you two steps to reorient your relationship to success and feedback.

Tune in this week for a reminder that a values-led business requires using those same values to assess our own personal success.

Show Notes:

1:13– Who says you’re doing a “Good Job”?

2:42– What’s behind a “Good Job”?

7:01– Redefining goodness

12:56– Assessing the order of operations

Connect with your host, Sarah M. Chappell:
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Facebook

Follow So You Wanna Be A Witch on Instagram and slide into the DMs to let me know what you think of the episode!

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Episode 155: Quick Coaching with Sarah. Affiliates and Marketing New Content.

So You Wanna Be a Witch Episode 155: Quick Coaching with Sarah. Affiliate programs and Marketing New Offers. Sarah sitting in a cafe smiling into the camera.

What do you make possible?

This week on Quick Coaching, Sarah answers your questions about marketing new offers and gives you the scoop on affiliate programs.

2:05– How to nail your marketing language by stepping away from the details of your product and focusing on the transformation you offer.

17:13–  What an affiliate program is, the pros and cons of using them, and how Sarah structures the affiliate program for the Holistic Business Academy.

Have a question? Hop on over to Instagram on Wednesday afternoons where Sarah has an “ask me anything” box up in her stories! Every Thursday around 1pm ET, Sarah goes live to answer these questions. You can tune in on Instagram or catch the recording here on the podcast every Tuesday.

Learn something new? Share this with a friend! Knowledge is power and free coaching is all about making this knowledge accessible to all!

Connect with your host, Sarah M. Chappell:
Website
Instagram
Facebook

Follow So You Wanna Be A Witch on Instagram and slide into the DMs to let me know what you think of the episode!

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