Episode 17: Lauren Haynes

Lauren Haynes of Wooden Spoon Herbs

Lauren Haynes of Wooden Spoon Herbs is an herbalist with a beautiful product line out of the mountains of Georgia. She came to plant medicine through the DIY and punk scenes, and now offers over 50 remedies and has been featured in Vogue Magazine.

This episode dives right into the meat of running a soul-centered small business! Lauren shares about manifestation magic, southern folk medicine, conversing with plants, and the pressure to produce. We talk about plants for cute-as-a-button dreams, Stranger things, and the importance of good internet access.

Enjoy this episode? Leave us a review on iTunes so Lauren’s message can reach more people!

Do you want to support the production of So You Wanna Be A Witch? I gratefully welcome your donations here.

Show Notes

Connect with Lauren:
Website
Instagram

Lauren studies with Appalachian herbalist Phyllis Light.

For amazing online writing on herbalism Lauren recommends Sophia Rose of La Abeja Herbs, Snakeroot Apothecary, Stina Swesey of Mother Mountain Herbals, and past podcast guests Milla Prince, Amber Hill, and Asia Suler.

For more about the intersection of energy and bodywork, Lauren suggests books by Candace Pert and Anne Kent Rush.

Learn more about your host Sarah M. Chappell and book an intuitive tarot counseling session here.

Episode 16: Barrie Cohen

 

Textile designer Barrie Cohen on So You Wanna Be A WitchHedge witch Barrie Cohen of Beezie Textiles is a fiber artist working to integrate plant magic and fabric for beauty and healing. Barrie’s experiences working on farms introduced her to herbal medicine and the deep lore of flowers. Now, she is using her art to craft custom garments and home goods full of plant power!

In this episode, we jump into the disconnect of growing up separated from the food system, the importance of washing your face, magical meanings of plants, and the synchronistic gifts of New York City. Barrie explores her journey to owning her own business, and shares a bit about how it is shifting in the next few months.  She also shares about natural dyes and offers some tips to get you started.

Enjoy this episode? Leave us a review on iTunes so Barrie’s message can reach more people!

Do you want to support the production of So You Wanna Be A Witch? I gratefully welcome your donations here.

Show Notes

Connect with Barrie:
Website
Instagram

Barrie uses Scott Cunningham’s Encyclopedia of Magical Herbs to learn about their lore. She also recommends the work of Catherine Yronwode at Lucky Mojo.

Learn more about your host Sarah M. Chappell and book an intuitive tarot counseling session here.

Episode 15: Rochelle Eisenberger

Rochelle Eisenberger of Empress Herbs

Rochelle is so rad. She’s an herbalist with a private practice and retail shop and will just wrap you up in her passion for plants and help you to heal.  I met Rochelle while teaching at Everyday Magic and was taken by her warmth and willingness to share about her winding path to owning an herbal medicine bar in downtown Durham, North Carolina.

In this episode, we talk about gentrification, chronic illness, Jesus and fundamentalism, yarrow (praise be to yarrow), and Reiki as spiritual draino. Rochelle shares about the personal experiences that led her to herbalism and how they shaped her beliefs around what healing really is.

If you enjoy this episode, please leave us a review on iTunes to help Rochelle’s message reach more witches!

Do you want to support the production of So You Wanna Be A Witch? I gratefully welcome your donations here.

Show Notes

Connect with Rochelle:
Website
Instagram
Facebook

Rochelle’s shop is inside Everyday Magic and next to The Zen Succulent.

Rochelle mentioned the Weston A. Price Foundation and the work of Zen Master Thich Nhat Hanh.

Learn more about your host Sarah M. Chappell and book an intuitive tarot counseling session here.

Episode 14: Milla Prince

Milla Prince The Woman Who Married a Bear on So You Wanna Be A Witch

Milla Prince of The Woman Who Married A Bear and Fireweed & Nettle Herbals is the witch of my dreams. She’s a fiercely smart and hilarious folk herbalist, activist, and writer who single-handedly changed my life. To be clear, I’ve met only Milla once. But once was enough. Her passion charges through her work and the vulnerability she shares with us as she navigates the joys and struggles of running a business while trying to save the world.

In this episode of So You Wanna Be A Witch we talk about how Milla made me cry, cultural appropriation and the longing of the landless, business plans and the lack thereof, burnout, and salt. Milla speaks honestly about the sticky bits of product-based businesses, alternative economies, and the medicine that she is offering to this world.

If you enjoy this episode, please leave a review on iTunes so more folks can listen to Milla’s message!

Show Notes

Connect with Milla:
Website
Instagram
Facebook

Milla mentioned Bill McKibbin and his book The End of Nature.

She references previous So You Wanna Be A Witch episodes with Amber Magnolia Hill and Asia Suler, as well as my rambling soliloquy. 

Milla and I met at Spirit Weavers in 2016, where she teaches.

Milla shared the work of her friend Ayana Young, who is the founder of the For The Wild non-profit and podcast.

Mugs are the most important thing in this world. Phoebe Wahl designs beautiful enamel mugs that are featured heavily on Milla’s Instagram. #muglife

Do you want to support the production of So You Wanna Be A Witch? I gratefully welcome your donations here.

Learn more about your host Sarah M. Chappell and book an intuitive tarot counseling session here.

Episode 13: Sarah Magdalena Love

Sarah Magdalena Love

I have deep admiration for folks who are able to to meld the magic and the mundane in their work. Despite years of marketing, I still hold that somewhat separate in my mind from my healing and intuitive business, like somehow they cannot coexist in my mind at the same time.

Sarah Magdalena Love works in a place where that limit does not exist (YES THAT’S A MEAN GIRLS REFERENCE). Sure, they have two websites, one for web design work and one for witchy things. But at its core, their business is a united front. Sarah creates intentional websites and digital strategies for small, ethical business that are heartfelt and authentic. Their work centers sustainability and creates a bridge between big dreams and practical design solutions. Sarah is also a queer artist and writer, a lover of plants, a tarot reader and a magic maker.

In this episode, we cover everything from online branding and website tools to climbing sacred mountains in the dark with dogs. Sarah shares about hustling at a day job to grow their online business, how the law of attraction is a little bit bullshit in our structurally oppressive society, and pushing aside the binary baggage of traditional decks to develop a relationship to the tarot.

If you enjoy this episode, please leave a review on iTunes to help us reach more people!

Show Notes

Connect with Sarah:
Witch website
Web design site
Podcast
Instagram
Facebook

Sarah mentioned some tools they use in their business such as:

  • Canva: check out Sarah’s Canva branding course here. I use Canva for most of my graphics; it’s quite a bit more approachable than Photoshop.
  • Teachable: Sarah just launched a course on making courses here
  • ConvertKit: I use AND LOVE. This is an affiliate link; if you signup through it I receive a small commission which supports the podcast and you get an awesome tool to grow your mailing list. I’m seriously such a fan and happy to chat about ConvertKit if you’re interested in using it.

Sarah’s a fan of Rosemary Gladstar’s herbal work; check out her great introductory herbal medicine book here. They also shared a wish jar practice from Lisa Nagel, and have found the Little Red Tarot blog empowering.

Sarah reads tarot with The Wild Unknown and The Fountain Tarot decks, and loves the Vessel Oracle deck.

Do you want to support the production of So You Wanna Be A Witch? I gratefully welcome your donations here.

Learn more about your host Sarah M. Chappell and book an intuitive tarot counseling session here.

Episode 12: Rachel Budde

 

Ep 12 Rachel Budde.png

I have always been rather vain. Nothing wrong with that – I am a Libra, after all. But I care about how I look, how others perceive me, and the shape of the space I take up in this world. When I got sober and started back on the path of herbalism and alternative healing, I felt like I had to abandon any interest in my physicality. It seemed wrong to dress like I always had, to care about fashion or beauty, to wear makeup and spend time on my skin. I threw it all out, bought a bunch of linen, and focused my mind on more noble pursuits.

It was a little bit bullshit. But the fear that I feel, the fear that adornment is somehow a less worthy use of my time and energy, is very real. Rachel Budde joins me this episode to share about her journey as an artist and herbalist to become the founder of Fat and the Moon. Rachel’s product line is almost exclusively topical. She makes everything from deodorant and tooth powder to lipstick and eye kohl. She finds the ritual in adornment, the necessity in decoration. By drawing on her family’s Slovenian heritage and her own studies, she moves beauty and self-care from the profane to the sacred.

Rachel also dives into the development of her business as an extension of her artistic practice, creating a book proposal, and the idea of skin as the edge where we meet the world.

You can listen to the interview below, or on the podcasting platform of your choice. If you enjoy the show, please leave a review on iTunes so Rachel’s message can reach more folks.

(By the way, my darling and very loud dog makes a cameo in the middle of the interview. She feels very strongly about finding traditional ways of knowing without engaging in cultural appropriation, and wanted to make sure to share her opinion.)

Listen on Google Play Music

Show Notes

Connect with Rachel:
Fat and the Moon Website
Rachel’s Website
Instagram

Rachel has studied with Joshua Muscat, Isla Burgess, Aviva Romm, and Kathleen Harrison. She also had training in Hakomi somatic psychotherapy.

Rachel mentioned her friends and stockist Kitkitdizzi.

Want to support the production of So You Wanna Be A Witch? I gratefully welcome your donation.

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Episode 11: Sarah’s Soliloquy

 

Today’s episode is brought to you by me fucking up. That’s right: I’m a fuckup. I failed. I fail every day, in business and in life. And that’s just fine! My scheduling error gave me the opportunity to speak directly to you, to share my thoughts, and to directly ask you to join the conversation.

In this episode, I discuss mental health, cultural appropriation and white supremacy, spiritual dogma, alcoholism, and pricing services that are seen as gifts from spirit. I look at my success programming and privilege, and how that gets in the way of my work. I talk about my family, and our ancestral history as slave owners and segregationists in North Carolina. I speak frankly about how hard it is to be my own boss, how I routinely fuck up, and how applying my own extensive marketing experience to my own business is challenging. I share how my business tanked in June, resulting in a mental health crisis that led me to shutdown for the summer.

It’s a lot. It’s a little rambly. It is probably offensive. I encourage you to listen, and then to reach out. Comment here or on Instagram. Let me know what you think. Question me. Share your stories and experiences. Let’s build a body of knowledge that can help us all to find the path.

(The sound quality isn’t amazing, and I apologize for that. Turns out it’s a lot harder to get clean audio living in a city! My mountain home was a touch more quiet. I’m working to make it better for the next episodes.)


Listen on Google Play Music

 

Show Notes

I mention three previous podcast episodes. Check out Anna Toonk for a discussion of pricing, and Ren Zatopek and Asia Suler for creating direct relationships with spirit rather than appropriating cultures and traditions. Ren also talks about money in a way that is deeply illuminating. 

This blog post by Layla Saad does a much better job of talking about white supremacy, service, and spiritual business than I did. I recommend you read it.

Janet Kent of Medicine County Herbs is amazing and developed the herbal protocol I’m on for depression and anxiety.

My blog rant about the necessity of alcohol-free herbalism can be found here.

A quick primer on Antifa.

I’m really excited by new and diverse voices in tarot deck creation. Check out the Dusk II Onyx and Slow Holler decks.

Would you like to support the production of So You Wanna Be A Witch? I gratefully welcome your donations.

Donate
 

Episode 10: Asia Suler

 

Oh my goodness I don’t know where to start with Asia Suler of One Willow Apothecaries. By gushing, I suppose. Asia’s work and life have shown me what is possible when we meld passion, service, and business-savvy. Asia is a teacher, writer, and herbalist with a beautiful vibrational remedy product line and magical classes. She recently completed a 6-figure launch of her first extensive online course, Intuitive Plant Medicine, and has a thriving one-on-one healing practice.

Asia is a woman who can share deeply personal and inspiring stories about plant allies and connecting with her wider self, and also talk shop about online marketing and content creation! She navigates that space with grace, and in this episode she opens up about starting her business while on food stamps, chronic pain as initiatory experience, and being in direct relationship with the wider world.

You can listen below or on the podcasting platform of your choice. If you enjoy So You Wanna Be A Witch, please leave a review on iTunes to help us reach more soul-centered entrepreneurs and the people who love them!


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Show Notes

Connect with Asia:
Website
Instagram
Facebook
YouTube

Asia mentioned an influential professor, Molly McGlennen.

Asia studied at and later helped to develop the online courses of the Chestnut School of Herbal Medicine.

We discussed the high priestess of online business, Marie Forleo. I first learned of Marie from Asia, and remain deeply grateful to that introduction to modern online marketing.

Want to support the production of So You Wanna Be A Witch? I gratefully welcome your donations.

Donate
 

Episode 9: Anna Toonk

 

Anna Toonk is the premier connecter of lady witches in NYC. Her ability to reach out and create relationships astounds me – and is, naturally, how we met! Anna is an intuitive healer using tools like tarot, channeling, and crystals to support her one-on-one clients and lead super rad events all over New York. 

In this episode, Anna opens up about finding spirituality as an adult, transitioning from a 6-figure production career to full-time witchin’, and how to have healthy boundaries around being of service. We dive into running a business like a business, what to do when people ask for free readings, moving through the world in a larger body, and learning to be ok with disappointing people.

Anna is a dreamboat full of truthiness medicine. Check out the podcast below or on the platform of your choice!


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Show Notes

Connect with Anna:
Website
Instagram
 

Anna credits Mara Glatzel with her first steps into spirituality. 

She mentioned her NYC sister witches Kara Kinsey and Kristen Mooney.

Anna will be teaching at Campowerment this fall. Camp for ladies! Sounds amazing.

Roxane Gay is pretty fucking transformative and Anna talked about seeing her speak. You can check out Gay’s new book Hunger here.

Music: bensound.com

Enjoying So You Wanna Be A Witch? Please help the podcast reach more listeners by leaving a review on iTunes!

Interested in supporting the production of So You Wanna Be A Witch? I humbly and gratefully welcome your donations.

Donate
 

Episode 8: Amber Magnolia Hill

 

Amber Magnolia Hill of Aquarian Dawn was one of my first herb world girl crushes. Her honesty and transparency about her life and her business have been a model for me in the online marketing space, and I am so grateful that she took time to speak with me for this episode.

Amber is an herbalist, educator, mother, and writer who addresses topics like women’s health and grief head-on. I stand in awe of her healthy boundaries (her email autoresponder is EPIC and makes me hope I can be that confident someday) and her growing product line. In this episode, we jump into running a business while being a mother, story and myth as medicine, and being unemployable.

There is some serious St. John’s Wort fangirling, eloquent words from Amber on our collective yearning for ancestral knowledge, and a potentially polarizing discussion of nutrition and veganism. So fun! Check it out below or on the podcasting platform of your choice.

Note: This was a mountain-to-mountain recording and we definitely had some internet-related tech issues. I’ve edited where possible, but in the interest of keeping Amber’s message intact, there are some kind of wacky sounds. Thank you for your patience, and enjoy the crazy noises of rural internet!


Listen on Google Play Music

Show Notes

Connect with Amber (and download her amazing herbal body oiling ebook):
Website
Instagram
Facebook

Amber mentioned two of her mentors, Kami McBride and Kathi Kevill, and the marketing resources of Brendon Burchard and DigitalMarketer.com.

Music: bensound.com

Enjoying So You Wanna Be A Witch? Please help the podcast reach more listeners by leaving a review on iTunes!

Interested in supporting the production of So You Wanna Be A Witch? I humbly and gratefully welcome your donations.

Donate