Episode 59: Erica Feldmann

Erica Feldmann HausWitch

Erica Feldmann, owner of HausWitch in Salem MA. and author of the book HausMagick, is here with us today to tell us all about being a #businesswitch.

In this episode we talk about what being a witch means to Erica, why she feels it’s important to identify as one, and what it says about resistance and resilience. We also talk about how she has created a community driven business ethos dedicated to fostering radical feminism, social justice, and progressive thoughts, and how she keeps her head straight while running a business that aligns with her morals and values.

Enjoy this episode? Leave us a review on iTunes so Erica’s message can reach more people!

Do you want to support the production of So You Wanna Be A Witch? I gratefully welcome you to join us on Patreon.

Want to build your business with the full support of a nurturing community of like-minded folks? Join the So You Wanna Be A Witch Facebook group!

Show Notes

13:56 – How she decided to open the shop in the first place, the switch from the academic realm to owning her own business, and all the financial decisions that came into play.

21:14 – How HausWitch has become a supportive space for people to be able to discover new things and open up to being vulnerable, the larger impact of community that Erica fostered through owning a small business, and the profit motivations of being a social conscious business operating under a capitalist society.

33:58 – Viewing the way society views “business” as a medium to be changed, and how being a “business witch” can encourage those who are disadvantaged under the patriarchy to own it and create it for themselves.

38:13 – The fool’s journey Erica took to create her new book HausMagick, and all the uncomfortable and rewarding challenges that came up in the process.

45:00 – Keeping her head straight while running a business that aligns with her morals and values and the strict boundaries she developed around self-care.

Also Mentioned in This Episode

Money Witch
Sister Is
HausWitch Community Page

Connect with this week’s guest, Erica Feldmann:
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Instagram

Connect with your host, Sarah M. Chappell:
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Facebook

Follow So You Wanna Be A Witch on Instagram and slide into the DMs to let me know what you think of the episode!

Intro and outro music from bensound.com

Episode 58: Facebook Groups with Shonna Hill

Shonna Hill Tarot Nerds

In this month’s business training we are talking all about Facebook group building with Shonna Hill, creator of the Tarot Nerds and the Galaxy Tarot App!

Shonna shares with us how she grew her Facebook group to 40,000+ members, as well as the joys and challenges that creating your own group can bring to your business. We also learn how to use Facebook’s tools to facilitate posts, and how to encourage user generated content to grow your reach and engagement.

Enjoy this episode? Leave us a review on iTunes so Shonna’s message can reach more people!

Do you want to support the production of So You Wanna Be A Witch? I gratefully welcome you to join us on Patreon.

Want to build your business with the full support of a nurturing community of like-minded folks? Join the So You Wanna Be A Witch Facebook group!

Show Notes

1:10 – The origins of Tarot Nerds and how Shonna, and her co-admins grew the group collaboratively.

5:51 – The natural boundaries that were created in response to the group’s needs, and the emphasis on the values that the admins wish to cultivate as a community.

13:25 – How the vision for Tarot Nerds was flushed out, and how the admins use the tools Facebook gives provides to facilitate a learning environment.

17:42 – What motivates the admins to continue offering this resource and the support they give each other through the challenges that come up.

21:21 – A bit more about the Galaxy Tarot app Shonna created with her husband, and what she personally loves about tarot.

Connect with this week’s guest, Shonna Hill:
Website
Instagram
Facebook

Connect with your host, Sarah M. Chappell:
Website
Instagram
Facebook

Follow So You Wanna Be A Witch on Instagram and slide into the DMs to let me know what you think of the episode!

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Episode 57: Grace Duong

Today I am so excited to be talking to Grace Duong, graphic artist and creator of the Mystic Mondays tarot deck. In this episode we talk about Grace’s creative process, what drove her to create her own tarot deck, and how she overcame production issues.

Join us as we discuss how supporting your intuition, allowing yourself to experiment, and even some failure, can lead to success in business!

Please leave us a review on iTunes so that Grace’s message can reach more people.

If you wanna connect to other soul centered entrepreneurs, I invite you  join me in the free So You Wanna Be A Witch Facebook Community.

I also welcome your support for the production of the podcast on Patreon to help defray the costs of providing this free resource.

Show Notes

0:43 – How did you come to art?

Knew from a young age I wanted to be involved in art somehow as it gave me a voice for the things I wasn’t able to say.

2:12 – How did you come to realize you loved color so much?

Color immediately elicits emotions which allows us to better express ourselves. Similarly, tarot can help take us to moments we felt deep emotions.

4:20 – Where does your love of art and tarot intersect?

It started with wanting to get some sort of external validation which lead to the realization that I already had the answers I was looking for. This empowered me to create my own relationship to tarot and making my own deck.

13:30 – How has reading tarot for others add to your understanding of it?

After creating the deck, I now have a very special connection to tarot. I have a better sense of the cards and their meanings, and a strengthened ability to tell a story and see their connection in spreads.

20:19 – How has your intuition supported you in growing your business?

It wasn’t easy. A lot of uncomfortable fears came up, but you have to face them head on to get to the next level.

23:02 – Did you know you wanted to sell your deck when you started making it?

I definitely did! I envisioned it being sold at Urban Outfitters and it is now being sold there.

28:02 – What gave you the push to overcome the production problems that seem to be so common when creating your own deck?

I just saw my vision so clearly, and felt it was missing from the marketplace and knew it needed to be made.

30:10 – Now that you’ve expanded your product offerings, what does your business look like?

It’s an experiment! When making the deck I saw the cards as individual pieces of art that also worked together as a collection, so they work great as standalone prints or pins, and so on.

31:35 – How did you have the idea for a tarot app?

I was thinking about how our current generation is so connected to smartphones and thought it would be another great way to advertise the deck, as well as to give folks a chance to see if the cards resonate with them before purchasing.

33:34 – What is an upcoming project you can share with us?

I’m actually working on a crystal deck that comes out next year!

34:58 – How did you figure out your work style?

By doing a lot of different projects, as well as by being a freelancer beforehand. You have to be able to rely on yourself or else nothing will get done, and accept a bit of failure.

37:41 – Why crystals? Is that something you have been working with?

I love learning, and part of design is learning about the topic you are working with. I learned so much about tarot from making this deck that I wanted to expand to other areas I was interested in, like crystals!

43:07 – Where can people find you?

You can book a session with me and find the tarot deck at www.mysticmondays.com. The free app is available on the iTunes and Andriod store. You can also find me at @mysticmondays and @grace.duong on Instagram.

Connect with your host, Sarah M. Chappell:

Website
Instagram
Facebook

Follow So You Wanna Be A Witch on Instagram and slide into the DMs to let me know what you think of the episode!

Intro and outro music from bensound.com