Episode 115: August Energy Reading

Are you the kind of person who likes good news first? Or bad news first? Which order do you want them in this month? August has some really big dreams and some really hard work, and the cards are telling us that we can’t pick and choose, we have to take the whole deal. 

This month, we are being called into ourselves. We are being called to remember our passion. What lights you up? When are you the best leader? What do you get up excited and ready to do? Ignore your customers for a minute (but like, not much longer than that. I know they are important to you!) and remember the things that drive you, instead of responding to what others demand of you. These are the things that August is screaming for! 

Of course, to make room for new, we have to get rid of the old and that is the harder work of this month. We have a choice: let go of the things that aren’t serving us, or have those doors closed in our faces. Passion and excitement aren’t always enough to cover the pain and discomfort of letting go and the cards warn us that it might be painful.

August calls us to walk away from Good Enough and face the unknown for the sake of a better world. 

Tune in this week to be reminded of what drives you and to be held in the hard space of saying goodbye to what doesn’t. Then come on over to instagram and tell me all about it! Let’s celebrate these big steps with each other!

Show Notes:

00:25– Energy of the Month: 8 of Cups. Doors Close.

13:04– Action of the Month: King of Wands. Passion First.

17:05– Release Work of the Month: The Lovers. Be Selfish.

22:16– Outcome of the Month: 2 of Pentacles, reversed. Your Choice.

Episode 113: You Don’t Need More Followers

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Episode 114: Alignment isn’t Always Easy with Jen Casey

So You Wanna Be a Witch Episode 114: Jen Casey smiling at the camera, in front of a window

This week, I talk to one of my amazing business mentors, Jen Casey! Jen is an incredibly successful brain-based business coach and neuro-linguistic programming coach, who supports people running high level coaching programs. She runs the mastermind that I am personally in, so I already know how brilliant she is! I’m so excited to have her here, so that you can get at this brilliance, too.

Jen shares her wild journey from therapist’s kid, to performer, to the amazing coach she is today (with a few more stops along the road). We discuss WTF coaching actually is (and is not) and she tells us how learning neuro-linguistic programming completely changed Jen’s work. She shares her breakdown of the hilariously accurate archetypes that pop up in every coaching program and how she revamped her program to ensure better success for all her customers.

I ask Jen about sustainability in our work and how she keeps up motivation over the long haul. We talk about the difference between hustle and burnout and the concept of being “aligned” in our work; how different times call for different kinds of action; how we discern between when we are forcing ourselves into something we aren’t meant to do, vs. when we are putting in the necessary effort to be masterful. She even manages to successfully rope in a golfing metaphor? I know.

Finally, we dive into one of Jen’s favorite topics: finding your niche! She shares tips on how to have an online presence that people actually care about and shares the three biggest mistakes people make, while they are trying to help everyone.

Tune in this week and be inspired to really fall in love with your customers and their experience!


Show Notes:

2:09– What is coaching? How did you get into it and how did it evolve for you?

18:37– How do you sustain momentum and motivation over the long haul?

26:51– How do you tell the difference between what is unaligned and what just takes work?

36:13– Niching: 3 biggest mistakes people make by trying to “help everyone”

The Inner Boss Podcast

Free Master Class: How to Launch a Profitable Online Coaching Program

Connect with this week’s guest, Jen Casey:
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Online Coaches Make Bank Facebook Group

Connect with your host, Sarah M. Chappell:
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Follow So You Wanna Be A Witch on Instagram and slide into the DMs to let me know what you think of the episode!

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Episode 113: You Don’t Need More Followers

so you wanna be a witch episode 113: you don't need more followers. Sarah Chappell making a shocked face while pointing to a spot on a wall

Last week on the podcast, I talked about the concept of marketing and selling with authenticity. This week, I want to piggyback off of that and dedicate an entire episode to a giant misunderstanding I see in small business marketing: folks are focusing on the wrong numbers.

More followers on social media does not mean more sales in your business! 

If you have been listening to this podcast for a while, you know that I am an advocate of social media. I am quick to jump to its defense when people get on their soap boxes about how digital connection is the demise of human connection. I do actually love Instagram! It’s just not the focus of my business.

The focus of my business is in finding the people who want my work, selling it to them, and then giving it to them, and doing that as effectively as possible through high sales conversion rates.

And why are my conversion rates higher than the average in the world of online sales and marketing? Because I dropped my obsession with middle school-esque popularity and focused my attention on service, which is really just another way to say sales.

Join me this week to get the download on why selling is service, not sleaze. And if you find yourself wanting more details and concrete steps to make these changes in your own business, please join me on July 20th for a free training on this very topic!

Free Training on July 20th: How to Sell Without Selling Out

Show Notes:

0:57– You don’t have an audience problem, you have a sales problem.

7:20– The disconnect: Your sales system

10:52– Make the shift: it will be a relief!

14:36– Selling authentically: What is “too much” promotion?

Connect with your host, Sarah M. Chappell:
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Follow So You Wanna Be A Witch on Instagram and slide into the DMs to let me know what you think of the episode!

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Episode 112: Selling Like an Actual Human

So You Wanna Be a Witch Episode 112: how to sell like an actual human. Sarah Chappell grinning into the camera

Do you miss telemarketers? Back in the day, when we had landlines and couldn’t screen our calls and we’d rush to the ringing phone only to have a disembodied voice immediately launch into trying to sell us something? No? Me neither. I always hung up wondering, “who actually buys vacuum cleaner bags from a cold call?”

Cold DMs are the new telemarketers, y’all. But unsolicited pitches clogging up inboxes is only one of many marketing mistakes I see small business owners making as they try to mimic the behavior of big companies that seem to make a lot of sales. 

Don’t you want to be CHOSEN by your customers? Don’t you want enthusiastic consent? I want a “hell yes” from my customers. I created my business to create impact, not to collect faceless credit card numbers. And if you’re like most of the small business owners I help, you feel the same passion for what you offer. 

So, this week on the podcast, I want to talk about the advantage that small business owners have in marketing: actual human interaction! And what do we want out of human interaction? Enthusiastic consent!

In this episode, I share the biggest mistakes I see in marketing and share the framework for sales that works for me, as a soul-centered, service-oriented entrepreneur: Consensual Selling.

Join us this week to get out of robotic selling and into human connection! And if find yourself wanting more, at the end of the episode, make sure to join me on July 20th for a free training on this very topic:

Free training:  Soulful Selling

Show Notes:

1:35– The biggest mistake in small business marketing

4:10– Hand-raising content: Selling as communication!

9:42– Direct Response Marketing at scale

11:06– Sales are equal exchange: Ending the idea that business means taking from our customers.

Connect with your host, Sarah M. Chappell:
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Episode 111: The Business of Sex Ed with Cameron Glover

Episode 111 the Business of Sex Ed with Cameron Glover. Sexuality professional business coach.

This week, I am so excited to welcome Cameron Glover to the podcast! Cameron is a certified sex educator, business coach, and consultant. She works with sexuality professionals to create successful digital businesses in this cutting-edge field. In addition, she also hosts the Sex Ed in Color podcast, where she centers the experiences of sexuality professionals of color. 

Cameron does for sex educators what I do for makers, mystics, and healers, and it is just so cool get to learn from her experience and hear about the similarities and differences in our work!

In this episode, we talk about our horrifying early experiences of sex education, from parents to gym coaches. Cameron explains how modern sexuality professionals are changing the landscape of sex education and why it is so important. She points out the particular obstacles to being a sexuality professional in our highly censored society, and why such professionals need business support that is particular to their feed.

Then, we move on to the business side of her work. Cameron shares her journey with money mindset and what she sees as the future of sex education. She shares her feelings on certification vs. training, how boundaries allow her space to be a full person, and why Inbox Zero is never going to make her list of business goals.

Join us this week to learn about the fairy who leaves puberty books on the beds of pre-teens everywhere.

Show Notes:

1:10– How Cameron shifted from lit major to sex educator and then a sex educator business coach

17:30– What gives sexuality professionals the tools they need to support themselves?

25:16– What is the future of sex education?

27:50– How are you helping people to understand the value of their work?

41:00– Scaling, boundaries, and not giving energy into the fear of not being Good Enough.

Sex Ed in Color Podcast

Africa Brooke

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