Episode 183: Quick Coaching with Sarah. Membership Growth, Second Launches, and Free Content Boundaries

Quick Coaching with Sarah Chappell. Sarah Chappell sitting in a cafe and smiling into the camera.

Great ideas don’t make sales.

So how do you take a great idea and transform it into something you can teach and your customers want to buy?

In today’s quick coaching episode, we’re talking about how to turn an idea into something teachable, growing your membership, launching for the second time, and so much more. 

We answer:

1:00 – How will I know if I reached all the people I can organically and avoid a slow second launch?

7:10 – Best use of testimonials for second launch of a 6 week course?

9:40 – How do you balance creating free content without exhaustion/feeling bitter?

15:25 – Framework for moving from idea to something teachable?

21:35 – I am posting a training program and want to offer in house payment plans, can you advise?

28:08 – My membership members are steady but stagnant. I’d like to go from 40 to 100, how?

38:05 – Is it fair to ask about your upcoming program about memberships?

Marketing Communication Messaging

Testimonial Lesson

Want to get coached? Hop on over to Instagram on Wednesday afternoons where Sarah has an “ask me anything” box up in her stories! Every Thursday around 1pm ET, Sarah goes live to answer these questions. You can tune in on Instagram or catch the recording here on the podcast every Tuesday.

Learn something new? Share this with a friend! Knowledge is power and free coaching is all about making this knowledge accessible to all!

Connect with your host, Sarah M. Chappell:
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Follow So You Wanna Be A Witch on Instagram and slide into the DMs to let me know what you think of the episode!

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Episode 182: Developmental Trauma with Fanny Priest

So You Wanna Be A Witch Episode 182: Developmental Trauma with Fanny Priest. Fanny Priest smiling with fall colored leaves in the background.

You deserve to feel safe.

Trauma awareness is at an all time high. Or, more accurately, the use of the word has become extremely common. But that doesn’t mean we have a strong working understanding of the different types and definitions of trauma and how they may impact our daily lives.

So, what is trauma?

What would be possible if we acknowledged, understood, and repaired our trauma?

This week on the podcast, I’m delighted to talk with Fanny Priest. Fanny is a trauma repair & self-trust coach, and a reluctant expert on discomfort. She helps healers, feelers, queers, and creatives repair the rupture in the relationship with their true self so they feel safe with their bodies, feelings, and needs. 

In this episode, Fanny defines developmental trauma and discusses the role it may be playing in your life. Fanny and I talk about the challenges that arise when we do mindset work without trauma repair. We talk about how to create this repair in the context of business, so you can do the work you’re meant to do in the world. 

Without acknowledging and repairing trauma, you are essentially engaging with the world through the eyes of a young child: alone, disconnected, and without agency. 

Tune in this week so you can begin to notice the role trauma plays in your life and walk away with an action plan to start repairing your relationship with your true self today.

Show Notes:

2:52 – What is developmental trauma?

9:30 – How mindset work may be replicating the conditions of trauma

20:00 – How does trauma repair work with agency?

31:28 – How can we create this level of repair within business? 

45:05 – What is one thing that entrepreneurs could do today to feel more safe?

Free Training: How To Wire Your Nervous System For Success

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Episode 181: Quick Coaching with Sarah. Firing Contractors, Self-Invalidation, and Effective Marketing

Quick Coaching with Sarah Chappell. Sarah Chappell sitting in a cafe and smiling into the camera.

Why aren’t you selling?

It’s easy to tell people how much you believe in your products or services. It’s easy to share how many PDFs come in your course. It’s easy to explain how much it would mean to you to make a sale.

But none of this is going to get you the sale.

In this week’s quick coaching episode we’re talking about effective marketing communication and so much more. Tune in so you can sell out your offer.

We cover: 

1:33 – Advice on taking deposits for a high end program that won’t start for a few months

3:36 – Navigating firing contractors who continue to disrespect boundaries with empathy

13:33 – What do you personally love as effective growth strategies?

17:39 – Dealing with an old mentor that is being passive aggressive but is still following me

26:43 – I have a lot of people interested in my business and what I’m offering, but very few bookings

32:00 – Finding my lane in what feels genuine to post or share on social media for my biz

37:09 – How to market my gifts and gain authentic clients for breathwork

43:56 – Self-invalidation: I am selling but now I’m worrying that my offer is not good enough, that people will think I’m a scam

Holistic Business Academy Waitlist

Attraction Marketing Communication Lesson

Quick Coaching: Hiring a Virtual Assistant

Want to get coached? Hop on over to Instagram on Wednesday afternoons where Sarah has an “ask me anything” box up in her stories! Every Thursday around 1pm ET, Sarah goes live to answer these questions. You can tune in on Instagram or catch the recording here on the podcast every Tuesday.

Learn something new? Share this with a friend! Knowledge is power and free coaching is all about making this knowledge accessible to all!

Connect with your host, Sarah M. Chappell:
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Follow So You Wanna Be A Witch on Instagram and slide into the DMs to let me know what you think of the episode!

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Episode 180: How I Became a Business Coach

So You Wanna Be A Witch Episode 180: How I Became a Business Coach. Sarah M. Chappell stands beside her laptop smiling.

You could go to school for two years for an MBA and still not be an entrepreneur. In fact, I might argue that an MBA doesn’t even prepare you to navigate the world of small business.

So what does?

Experience.

I’ve been experiencing the business world since I got my first part-time job at 14. And every job and club and activity and interest I pursued since then made me the business coach I am today. 

But I didn’t want to become a business coach. 

After years of working in marketing, I actually tried to leave that world behind. 

I went to work for myself as a tarot reader and herbalist, and you know what happened? People kept coming to me for business advice. What shone through as I was promoting my courses and products were my business and marketing skills, and that’s what folks really needed from me.

Often, if you take a step back, you’ll see that the jobs you’ve held, the clubs you’ve been in, and the recreational activities you’ve chosen combine to give you an incredibly unique skill set. One that makes you perfect for a job you may not even know you want.

In this episode I talk about the life and work experiences that got me to where I am today, and the ongoing learning that goes into successfully coaching business owners.

Tune in so you can take a step back, review your own life experiences, and maybe, just maybe, you’ll discover a set of skills and a future that you hadn’t even thought to dream of.

Show Notes:

6:15– How it all started 

15:45– An attempt to leave marketing behind

27:20– Being a lifelong learner

44:00– How it comes together

Connect with your host, Sarah M. Chappell:
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Follow So You Wanna Be A Witch on Instagram and slide into the DMs to let me know what you think of the episode!

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Episode 179: Quick Coaching with Sarah. Effective Instagram Engagement

Quick Coaching with Sarah Chappell. Sarah Chappell sitting in a cafe and smiling into the camera.

Instagram is not a strategy.

Every week we get questions about Instagram from frustrated IG users like you who aren’t seeing the results they want. This makes sense, because I’m hosting this coaching session on Instagram. But what if I told you that Instagram isn’t the problem? That the algorithms are not out to get you? That more followers doesn’t equal more sales?

This week I’m here to tell you what the real problem is so you can realign your relationship with Instagram and get serious about strategy.

We’re covering:

1:31–How to engage in Instagram in a way that is effective and grounded?

Alexis Bushnell HBA Instagram Training

HBA Attraction Marketing Lesson

Want to get coached? Hop on over to Instagram on Wednesday afternoons where Sarah has an “ask me anything” box up in her stories! Every Thursday around 1pm ET, Sarah goes live to answer these questions. You can tune in on Instagram or catch the recording here on the podcast every Tuesday.

Learn something new? Share this with a friend! Knowledge is power and free coaching is about making this knowledge accessible to all!

Connect with your host, Sarah M. Chappell:
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Follow So You Wanna Be A Witch on Instagram and slide into the DMs to let me know what you think of the episode!

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Episode 178: Quick Coaching with Sarah. Virtual assistants, Building an Audience, and Newsletters

Quick Coaching with Sarah Chappell. Sarah Chappell sitting in a cafe and smiling into the camera.

Who are you reaching? 

Everyone talks about building audiences for their business, but shaping your audience is just as important. Quality over quantity, folks! WHO you are reaching with your business and WHAT you do once you have their attention is more important than having a long mailing list or watching your followers count rise. 

When you think about your audience, are you remembering to focus on the customers and community you already have?

This week on Quick Coaching, we cover:

1:47–How do I hire a virtual assistant?

9:40–The difference between a contractor and an employee

15:14–How do I grow an audience of people who actually buy my shit?

19:50–Bonuses and risk mitigation

27:28–What are some best practices for newsletters?

33:04–Do I have to pick between my audiences?

Upwork
Gusto

Want to get coached? Hop on over to Instagram on Wednesday afternoons where Sarah has an “ask me anything” box up in her stories! Every Thursday around 1pm ET, Sarah goes live to answer these questions. You can tune in on Instagram or catch the recording here on the podcast every Tuesday.

Learn something new? Share this with a friend! Knowledge is power and free coaching is about making this knowledge accessible to all!

Connect with your host, Sarah M. Chappell:
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Facebook

Follow So You Wanna Be A Witch on Instagram and slide into the DMs to let me know what you think of the episode!

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Episode 177: How to Change Your Mind

Can we normalize changing your mind about your business plan?

One of the issues I see business owners struggling with all the time is the PRESSURE to make “the right” decision. I see this pressure on everything from structuring offers and pricing for scale, to how often you should post to Instagram. But what makes a decision “the right one?”

The implication of this stress is that, as a business owner, any decision you make has to be final because you can never go back and change your mind. WHAT?

Let’s be clear: In order to run a successful business, you need to be able to adapt. Sometimes, you’ll be adapting to the market, sometimes you’ll be adapting to your own evolving needs, but if your business is going to succeed you WILL be adapting to something.

Adaptation requires CHANGE.

So what do you do when you need to change your mind about a decision you made in your business? This week on the podcast, I’m covering the ways to recognize it’s time to make a change, how to talk to your customers about the changes you make in your business, and most importantly: The crucial questions you need to ask yourself throughout the entire process.

Tune in this week with a pen and paper and get ready to hop on this “normalization” train when it comes to changing your mind in your business.

Show Notes:

1:48– Planning for your inevitable success

4:10– When we don’t want to do it anymore

6:41– The questions to ask in the face of change

14:45– How to handle disappointing people

So You Wanna Be a Witch Episode 176: Why I Hate Patreon

Questions for HBA Members

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Episode 176: Why I Hate Patreon

So You Wanna Be a Witch Episode 176: Why I Hate Patreon. Sarah Chappell making a shocked face while pointing to a spot on a brick wall.

Patreon sucks, y’all!

Whoa, that’s a bold topic for an entire podcast episode! I know. 

It’s no secret that I have strong opinions, but I don’t bash lightly. What started as a bone to pick with this particular platform has turned into a hill that I’m ready to die on. Why? Because small business owners are not succeeding there, but the popularity of this platform has everyone believing it will be their ticket to success.

Patreon has become super popular recently, so much that it seems like it has become part of the New Business Owner Starter Pack. The marketing is sexy: Start for free, make your work accessible to anyone in your audience for just a couple of bucks a month, don’t pay anything until you get paid, and join the hundreds of thousands of other creators using this same platform.

This company is an example of really successful marketing, but we need to be clear about who the customer here is. On Patreon, your customers are not their customer–YOU are! Patreon profits off you.

Which isn’t a bad thing, right? All of our software and platforms make money off of us. We have a problem, they have a solution, we all win! What makes Patreon different?

In this episode I am giving our podcast fully over to my rant. I am breaking down what exactly makes Patreon such a bad deal for business owners. I pull apart the service agreements, use real numbers to show you what you would be paying Patreon if you DID create a self-sustaining business on their platform, and offer you alternative platforms that give you a way better deal for similar services.

Tune in this week to get behind the marketing and crunch some numbers so that you have the information you need to reach the audience of your dreams.

Show Notes:

1:35– My first problem with Patreon: The math.

9:16– Payment processing

14:18– Patreon will not get you new customers!

23:21– The race to the bottom of the barrel

33:11– What to do instead? Other options besides Patreon.

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Ghost

Membervault

Connect with your host, Sarah M. Chappell:
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Episode 175: Quick Coaching with Sarah. Social Media Burnout, Imposter Syndrome, and Testing New Offers

Quick Coaching with Sarah Chappell. Sarah Chappell sitting in a cafe and smiling into the camera.

Are you burned out by trying to prove yourself?

Online business is often marketed as the “easy work from home” option, so what has so many people tripping over their social media schedule, drowning in the sea of search engines, and feeling like they aren’t good enough to be doing what they’re doing?

These feelings are so common! You are not alone and all is not lost! This week on Quick Coaching with Sarah, we tackle:

1:30– Social media is draining me! Are there alternatives to traffic people to my Etsy page?

12:09– How do I overcome imposter syndrome?

12:03– When testing new offers, should I charge for my services or offer them for free?

Alexis Buschnell HBA bonus training

Get on the Waitlist for the Holistic Business Academy

Want to get coached? Hop on over to Instagram on Wednesday afternoons where Sarah has an “ask me anything” box up in her stories! Every Thursday around 1pm ET, Sarah goes live to answer these questions. You can tune in on Instagram or catch the recording here on the podcast every Tuesday.

Learn something new? Share this with a friend! Knowledge is power and free coaching is about making this knowledge accessible to all!

Connect with your host, Sarah M. Chappell:
Website
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Facebook

Follow So You Wanna Be A Witch on Instagram and slide into the DMs to let me know what you think of the episode!

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Episode 174: Operating With Your Values

So You Wanna Be a Witch episode 174: Operating with Your Values. Sarah Chappell in a white shirt standing in front of her lap topAre you talking the talk or walking the walk when it comes to the values you preach in your business?

The business owners I look up to and the entrepreneurs I coach tend to be the kind of people who started their own businesses because they weren’t satisfied with the status quo. Traditional 9-5 employment didn’t work for us! The final straw might have been our health, our family needs, or our passion, but these deciding factors usually link back to our core values as people. We want to live differently and we want to create more possibility than we see in our current marketplace.

But when starting or scaling a business, we tend to focus our energy and creativity on the big, forward-facing decisions:

How do I want to market my work?
How do I ethically engage with my customers?
How can my business support my community?
How can my business support me in living the life I want to live?

We want our businesses to speak our values to the world! But what about the less glamorous decisions? What about the operational decisions that happen behind closed doors?

Operations aren’t very sexy and it is easy to default to what feels familiar or what appears “standard” in our field. But, if we aren’t questioning the status quo, we are missing an opportunity to practice our values!

So, this week on the podcast, I am going behind the scenes to look at some of the basic operational decisions that could use a makeover. From project management, to pricing, to hiring, let’s take a look at what each seemingly small decision communicates about the values that our business is founded on.

Tune in this week and get ready to take a closer look at what your work week says about you!

Show Notes:

4:31– Forward-facing values vs. behind-the-scenes values

13:14– Applying your values to hiring

19:23– Pricing transparency

21:02– Time off and the 4-Day Work Week experiment

29:06– Project management

Twist

HBA: What Are Your Values & Vision?

Connect with your host, Sarah M. Chappell:
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